Marketing Practice

Set Wet has now a brand ambassador in the form of Aditya Roy Kapur. Since the take over of the brand by Marico, this is the first major sh...

In an absolutely fabulous positioning initiative, Parachute Advansed has owned up the " World's Best Hair" proposition. I wo...

In a significant move, Parachute - the flagship coconut oil brand from Marico has extended itself to skincare. Recently Parachute launched...

Sparsh which was expected to give a tough competition to Johnson & Johnson is history. Infact the brand was dead within a year of its ...

Brand : Mediker Company : Marico Industries Ltd Ad Agency : BBH Communications Brand Analysis Count : 472 Mediker is a specialist bran...

Parachute Advansed Starz has got a new tagline. The brand is currently running a campaign with the new tagline " Choose your avatar &qu...

Brand : Revive Company : Marico Agency : Publicis Brand Analysis Count : 409 Revive is an interesting brand. This is a brand which created t...

Parachute Advansed is running a campaign featuring the brand ambassador Deepika Padukone. The current campaign aims to address an importan...

In December 2007, Marico entered the kid's personal care market with the launch of a sub-bra nd " Parachute Advansed Starz" . ...