Marketing Practice

It is very rare to see Indian brands being mentioned for its service excellence. Today I was fortunate enough to to read one such story abou...

On August 30 ,2008, Kingfisher officially announced the rebranding of Simplifly Deccan to Kingfisher Red. It marked the end of a wonderful b...

Kingfisher is right now running a print campaign in major business publications. To be frank , the campaign did not catch my eye because it ...

It seems this is a season of rebranding. Along side the mega rebranding of Hutch to Vodafone, another high profile rebranding is taking pl...

Brand : NDTV Good Times Company : NDTV Agency : Equus Redcell Brand Count : 279 In September 2007, NDTV launched India's first hardcore ...

It is a tough task for a beer marketer to keep the brand's share of mind when there are gover nment restrictions on advertisement. How s...

Brand: Kingfisher Company: UB Group Agency:JWT Brand Count :169 Kingfisher is a classic case of branding success. This brand can even be ter...