Marketing Practice

HUL's first foray into the consumer durable market- Pureit is on an aggressive mode. The brand which was launched in 2004 has taken th...

Idea Cellular has hit upon another smart idea this season with the latest " language barrier " ad. Sirji now wants to break the ...

This October 2008, in a move that surprised India Inc , Jet Airways and Kingfisher Airlines announced an alliance for sharing their resource...

Its a great pleasure to present a guest post from Mr Gautam Ghosh on a topic which is currently on the top of the mind of all MBA students w...

Lot of readers of this blog are MBA students so I thought I would share my thoughts about the tough times ahead for aspiring management gra...

Last weekend I took my family to a pilgrimage to the famous temple of Guruvayur . I booked the rooms at a decent hotel and was glad that w...

I just had a enlightening conversation with a Vodafone Customer " care " center. The unsolicited call came and poor me attended. I...

There is a book titled " Fish Rots from the Head ", written by Bob Garratt, talks about the role of Board of Directors and the ...

I was at my doctor's clinic when I noticed a quotation by John Ruskin . I was amused because it was different from the usual quotes disp...

During the monthly shopping for groceries, I noticed that my wife has included Vim bar instead of the Vim dishwash liquid. It was around on...

I just put down my telephone after some heated exchange with my traveling agent. The reason as always about refunds. I canceled my air ticke...

Book : The Last Lecture Author : Dr Randy Pausch with Jeoffrey Zaslow Publisher : Hachette India Price : Rs 295 Book Review #6 I happened to...