Marketing Practice

There are times when a campaign thrills you with its simplicity and creativity. Idea's new campaign on number portability was one such t...

Idea Cellular has hit upon another smart idea this season with the latest " language barrier " ad. Sirji now wants to break the ...

Idea cellular is running another series of campaigns under " An idea can change your life " theme. This time, the brand is evangel...

Idea has launched another campaign extending its core idea of " An Idea can Change your life ". This time the brand has chosen a f...

Idea cellular has been hit by the Idea Virus. The brand has been investing heavily in its " Ideas that Change " theme. The latest ...

Idea is running a new campaign on education . The new campaign featuring Abhishek Bachchan as a School Principal is aimed at promoting the ...