Marketing Practice

 Great ads need not shout its message, the viewers without any effort will understand it. Such an ad was created by Horlicks this season. Th...

Brand: V-Nourish Company: Veeba Foods Brand Analysis Count: # 590 After the forward integration from an ingredient maker to a market...

Departing from the usual pitch based on functional benefits, Horlicks now have moved into emotional territory with the new campaign Bottle...

In pursuit of the stated objective of making Horlicks a megabrand, GSK announced the launch of Horlicks Oats. According to ET, packaged, r...

GSK's megabrand Horlicks has launched a premium variant - Horlicks Gold in select cities. The new variant is priced around 30% premium o...

Brand : Acti Life Company : Zydus Wellness Brand Analysis Count : # 487 Acti Life is a new brand in the Rs 2000 crore Indian Nutriceau...

This had to happen. Horlicks officially has become a mega-brand. Mega-brands are those brands which have their presence across various produ...

Brand : Nature Valley Company : General Mills Brand Analysis Count # 452 Last day when I was shopping in a grocery store, a young guy came r...

Brand : Choco + Milk Company : Danone Ad Agency : Rediffusion Y&R Brand Analysis Count :449 Danone is a world leader in dairy products. ...

I was shocked to see an ad in todays newspaper announcing the launch of a noodles brand by Horlicks. I was wondering how can a company like...

Brand : Pediasure Company : Abbott Pharmaceuticals Brand Analysis Count : 422 Pediasure is a leading global brand in the pediatric nutrition...

The fight between Complan and Horlicks has become more intense. Yesterday I saw the new ad for Horlicks and was shocked at the message. The ...

Yet again , another brand extension from Horlicks. Horlicks has recently launched a ready to drink flavored milk product branded Horlicks Ch...

Horlicks has launched a new product - Horlicks Nutribar. The Horlicks brand has gone in for a category extension with this launch. The earli...

Complan has never been an aggressive player compared to the market leader Horlicks . This explains the reason why such a powerful brand is l...

Horlicks has caved into the temptation for celebrity endorsement. The brand has roped in the young celebrity Darsheel ( Tare Zameen par fam...

This year Horlicks has launched another variant : Women's Horlicks. The brand is being positioned as a health drink for women. Horlicks ...

Horlicks which had a wonderful growth phase ( 12.8 %) in 2006 has stepped up its gas on the marketing front. The last few months saw this 1...

Horlicks is the market leader in the Rs 1300 crore health drink market in India. The brands own s more than 50% market share. As discussed i...