Marketing Practice

 Brand: Tasty Tasty Asafoetida Company: Mahesh Value Group Brand Analysis Count: # 600 The trigger to this post is a television ad of TT per...

Brand : Milton Company : Hamilton Housewares Brand Analysis Count : # 568 Milton is one of the leading brands in the Indian home-w...

Brand : Khadi Company : Khadi and Village Industries ( KVIC) Brand Analysis Count : # 563 Last day I visited a Khadi Outlet looking...

Maggi , which created the noodles category in India has now none other than Amitabh Bachchan as its brand ambassador. The brand is being e...

Brand : Van Heusen Company : Madura Garments ( Aditya Birla Nuvo) Ad Agency : JWT India Brand Analysis Count : #467 Van Heusen is one of the...

In November 2009, Wipro acquired the rights for marketing Yardley in Asia , Middle East, Australasia and parts of Africa. That was an import...

It has been a long time since I wrote an update on Sunlight. This brand which is the oldest detergent brand from HUL was witnessing a reviva...

Brand : Brasso Company : Reckitt & Benckiser Brand Analysis Count : 420 This post is inspired by an article which came in the Economic T...

It has been a long time since I wrote anything about Pears. The fact was that there was no big development about the brand for the past two...

Marketing Practice reader Ms Simran asks an interesting question about Kelvinator. She wanted to know about the prospects of rejuvenation of...

It has been a long time since I wrote about Margo . Margo was virtually silent all these years and I even thought that the brand was dead. ...

After a long long time, there is some development for Lacto Calamine brand. This heritage brand was lying low with little or no support fro...

Lifebuoy has taken a vow to make India healthy. The new campaign " Banaye Healthy Hindustan". The new ad campaign takes the route ...

Brand : Duckback Company : Bengal Waterproof Ltd Brand Analysis Count : 386 Duckback is a heritage brand. The brand have a rich history dati...

Its more than two years since I posted the critical analysis of India Post. I had criticized about the wastage of immense potential of a ser...

Corporate Brand : Dunlop Brand Analysis Count : 353 Dunlop is a failed brand. It was a brand that pioneered automobile tyres . But the brand...

Brand : Snickers Company : Mars INC Brand Analysis Count : 351 To the joy of all chocolate lovers, the world's largest selling chocolate...

Corporate Brand : Saint-Gobain Agency : Lowe Brand Analysis Count : 330 Saint-Gobain is one of the global leaders in the Glass manufacturing...

Brand : Ambassador Company : Hindustan Motors Agency : Mudra/ Equus Brand Analysis Count : 326 Ambassador can be called as the first Indian...

Margo is set for a new life. The India's heritage brand is getting a brand ambassador in Rani Mukharjee. According to news reports, the ...