Marketing Practice

HUL's first foray into the consumer durable market- Pureit is on an aggressive mode. The brand which was launched in 2004 has taken th...

Indian market is witnessing the creation of a new category in the hand hygiene segment - hand sanitizer. Although hand sanitizer products we...

In an aggressive move to take on the giants of Indian detergent market, Ujala has launched its premium range of detergent brand Ujala Techno...

Brand : Sure Company : HUL Brand Analysis Count : #456 HUL has launched a new brand in the Indian market - Sure . Sure is an antiperspirant ...

Today's ( 26/05/10) Economic Times carries interesting market share figurers of FMCG players across various categories in the Indian mar...

Knorr recently launched another product line extension - Soupy Noodles. The brand is currently running the campaign featuring its brand amba...

After the high profile direct attack on Tide, Rin has entered the second stage of its aggressive marketing campaign. The brand has started ...

Lux has a new endorser. True to the brand's heritage of being endorsed by the reigning queens of Bollywood, the brand has roped in Katr...

According to latest news report, the Calcutta High Court has restrained HUL from airing the controversial campaign against Tide. HUL has bee...

Rin Strikes Again. But for the better or worse ? Last day, I saw the latest ad for Rin , a comparative ad directly against the competitor ...

It has been a long time since I wrote an update on Sunlight. This brand which is the oldest detergent brand from HUL was witnessing a reviva...

HUL never ceases to surprise me. One year back , HUL decided to kill Rexona and migrate the brand to Hamam. The brand also launched a high...

Lux got bigger. The brand has come back in style. Lux released its first commercial featuring the most famous "Star Couple " of bo...

It has been quite a while since I wrote about Rin. The brand was moving through various experiments in extensions and positioning. The bran...

Finally Knorr brand decided to do what it does best - Selling Soups.After messing up with extensions and brand name confusions, Knorr has de...

It has been a long time since I wrote anything about Pears. The fact was that there was no big development about the brand for the past two...

In my last brand update on Liril, I mentioned the relaunch of Liril as Liril 2000. This week's Brand Equity carried a story about the ne...

Brand : Dollops Company : Cadbury/HLL Brand Analysis : 403 Dollops is another MNC brand that bite the dust in Indian market. This much hyped...

After a long long time, the iconic Liril is back. Yesterday I saw the new tvc for Liril. The campaign looks foreign, complete with foreign m...

Lifebuoy has taken a vow to make India healthy. The new campaign " Banaye Healthy Hindustan". The new ad campaign takes the route ...