Marketing Practice

 7Up this summer has a strategy focused on celebrity influence. A brand which is lagging behind in terms of market share has been on a confu...

 In a very thoughtful move, Quaker oats have launched a series of advertisements advising customers not to skip their breakfast. Drawing fro...

Brand: Malkist Company: Inbisco Brand Analysis Count: #614 The Indian biscuit market is estimated to be around Rs 37000 crore and is charact...

 In a very interesting move, HUL's toilet and surface cleaner brand Domex has launched a direct attack on the market leader Reckitt &...

 Cadbury's new brand of chocolate-covered wafer finger product- Crispello has launched a new campaign. What is interesting about the cam...

In my earlier posts on the brand, I had talked about how the Oreo brand is being used as a platform to launch variants by collaborating with...

 Launched in 2019, Amul's foray into the highly competitive and fragmented Rs 37000 biscuit market has become national. The ads for Amul...

 Brand: Dabur Sanitize Company: Dabur Brand Analysis Count: 604 It was a launch that had to happen one day. The Covid pandemic accelerated t...

 Great ads need not shout its message, the viewers without any effort will understand it. Such an ad was created by Horlicks this season. Th...

While all brands are trying to use germ-killing or protection feature in their product in one way or the other, Surf Excel has a different t...

 P&G's detergent brand has now a brand ambassador- Ayushmann Khurrana. The brand which is pitching for the leadership position in th...

 The latest ad of Thums Up featuring the brand ambassador Ranveer Singh is a classic example of (Hyperbole)^2 . The stunts make James Bond m...

Brand: Nature Protect Company: Hindustan Unilever Brand Analysis Count: #601 After a long time, the market is witnessing a brand launch from...

Brand: Zed Black Company: Mysore Deep  Perfumery House Brand Analysis Count: #599 Zed Black is an unusual name for an agarbatti and perhaps ...

 In the run-up to the winter season, Pond's has brought back its famous jingle ' Googly Woogly Wooksh" in an emotional pitch fe...

 Brand: Hygienix Company: Wipro Consumer Care Brand Analysis Count: #598 When the coronavirus pandemic struck India this year, during the in...

 Brand: Pee Safe  Company: Red Cliffe Hygiene Private Ltd Brand Analysis Count: # 597 Pee Safe is a very bold brand. Look at the brand name ...

When you have two very popular brands, how often you think about leveraging the strength of those two brands for mutual advantage? Lessons ...

Palmolive, one of the oldest brand of soaps in the Indian market has not been able to do justice to its existence. Despite its rich heritag...

Hamam which has a rich legacy dating back to 1931 is charting a new course in its marketing communication strategy. This 300 crore brand f...