Marketing Practice

 Inspired by pandemic, Dettol, the market leader in the antiseptic category launched a liquid laundry sanitiser. The launch is the brand'...

In an interesting development, Dettol soap has claimed to be the number one soap in the India soap market, beating the long-reigning market ...

Since the launch of Savlon in India as early as 1993, the brand has struggled to become a mainstream brand in any of the segment it aspired ...

Economic Times reports that Reckitt Benckiser has decided to extend the popular Dettol brand to Dishwash category. This will be one of the...

Indian market is witnessing the creation of a new category in the hand hygiene segment - hand sanitizer. Although hand sanitizer products we...

A Marketing Practice reader asks this very pertinent question " What is frame of reference and points of parity and their role in bran...

The Art of Story Telling Originally published here at Adclubbombay.com Branding is the art of story telling. Successful brands are those wh...

The Logic of Brand Extensions Originally Published Here at Adclubbombay.com Brand extension is a strategy where the company uses an exist...

What Will You Do After Marketing Originally published here at adclubbombay.com Marketing in conventional sense has been defined as the pro...

Lux got bigger. The brand has come back in style. Lux released its first commercial featuring the most famous "Star Couple " of bo...

Brand : Suthol Company : GD Pharmaceuticals Brand Analysis Count : 410 Suthol is a brand from GD pharmaceuticals - the manufacturers of the ...

Dettol celebrated its 75 years of existence in 2008. This highly popular antiseptic brand has come a long way since 1933. After a plethora o...

Brand : Savlon Company : Johnson & Johnson Agency : Lowe Lintas Brand Analysis Count : 369 Can a brand ,which was proved by laboratory t...

Economic Times' Brand Equity has published the list of India's Most Trusted Brands Survey findings today. The top ten brands are No...

Economic Times has published Brand Equity's Most Trusted Brands. Colgate for the fourth year in a row topped the list. The first ten pos...

Brand : Doy Company: VVF Ltd Agency:Orchard Advertising Brand Count:231 Doy is an interesting brand because of two reasons , first is that i...

Brand : Fem Company: Femcare Brand count :175 Fem is a small player in the FMCG market. This 50 crore pharmaceutical company has a signific...

Brand : Band-Aid Company: Johnson&Johnson Agency: McCann Ericson Brand count: 167 Band-Aid can be considered as an classic case of brand...

Brand : Pears Company : HLL Agency : Mcann Erickson Pears is one of the oldest soap brand in the world. Launched in India in 1902, the brand...

Brand :Dettol Company :Reckitt and Benckiser Agency: JWT The brand has been well known for years. Dettol is Rs 300 crore brand of Reckitt an...