Marketing Practice

 This season was a washout season from most product categories. The pandemic forced many firms into crisis mode with no money or energy left...

 The latest ad of Thums Up featuring the brand ambassador Ranveer Singh is a classic example of (Hyperbole)^2 . The stunts make James Bond m...

The summer of 2013 is witnessing a mega war in the mango drink segment. With Frooti launching their campaign with SRK, Maaza roping in Imr...

If ads are any indication of brand's strength, Sprite is in deep trouble. Ever since the brand discarded its   "N o Nonsense &q...

The summer of 2012 belongs to lemon based beverages. Marketers are all out to woo consumers through high decibel promotions for lemon base...

This summer , the iconic brand in the Indian soft drinks industry has made a significant change in its positioning. Thums Up, rightly said...

University of Freshology has closed down. All the students now can take the road because " Rasta Clear Hai".. How sad that a b...

This summer Sprite has launched a series of campaign under the banner of University of Freshology. This heavily invested high decibel campai...

Minute Maid, launched in 2007 is currently running a new campaign this summer. The brand had caught the Indian consumer's attention thro...

Coca Cola has launched their new campaign in India recently. The new campaign features the brand ambassador Gautam Gambhir and comes with a...

Summer is setting in and beverages companies are upping their marketing ante. Sprite have heavily started their summer campaign by launching...

Brand : Canada Dry Company : Cadbury Schweppes ( Later Coca Cola) Agency : Mudra Brand Analysis Count : 371 One of my colleagues yesterday s...

On September 2008, Sprite launched a new variant Sprite Xpress with much fanfare. The various news reports celebrated this launch as a packa...

This summer, Coca-Cola has launched the latest campaign featuring Hrithik Roshan. Watch the TVC here : Coke Ad The new ad has a new theme an...

This year, Minute Maid has launched a new campaign with a peppy tagline " Where is the pulp " . As discussed in my earlier post on...

Corporate Brand : Coca Cola India Agency : McCann Erickson Brand Analysis Count : 271 Coca Cola India for the first time has came out with ...

Its summer time and things are hotting up ( literally). This is the season where cola majors open their war chest and spent lavishly. But co...

Brand : Gold Spot Company:Coca Cola Brand Count: 217 Gold Spot is a sad story in the Indian Branding world. This iconic brand was killed for...

Brand : Minute Maid Company: Coca Cola Agency: Leo Burnett Brand Count:213 Minute Maid is the latest launch from Coca Cola. Minute Maid is t...