Marketing Practice

 Over the last few years, there has been a serious attempt by the milk chocolate brand - Milkybar to chart a new path through activity-based...

 Cadbury's Gems has always been a timeless brand with lovers across all age groups. The brand which is almost 53 years old in India has ...

In my earlier posts on the brand, I had talked about how the Oreo brand is being used as a platform to launch variants by collaborating with...

Under Mondolez, Cadbury as a brand is on a roll. The fans of the brand are seeing a host of thoughtful product launches which are thoughtful...

SugarFree, the market leader in the Rs 350 crore Indian artificial sweetener market has recently launched a brand extension much to the deli...

Brand: Cadbury Chocobakes Company: Mondolez Brand Analysis Count: 596 Ever since Mondolez International took over Cadbury, the brand has bee...

Brand : Crispello Company : Mondolez India Brand Analysis Count: #587 Cadbury recently launched a new brand Crispello in the Indian ...

Cadbury is taking the fight to Ferrero's turf by attacking its best-selling Kinder Joy. Kinder Joy which was launched in 2007 quickly ...

Brand: Brookside Company: Hershey Brand Analysis Count: # 573 The 7500 crore Indian chocolate market is hotting up with global giants...

Brand : LuvIt Company : Global Consumer Products Brand Analysis Count : # 558 LuvIt is new brand from Global Consumer Products - a ...