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Showing posts with label Brand Migration. Show all posts
Showing posts with label Brand Migration. Show all posts
Sunday, June 21, 2015

Brand Update : Slice Downgraded to Sub-brand of Tropicana

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In an interesting move, Pepsi has demoted its mango drink brand Slice into a sub-brand of Tropicana. Slice which was launched in 1993 , ca...
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Harish B
Marketing Evangelist in a B-School, IIM Kozhikode Graduate, Ex-Advertising Professional
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