Marketing Practice

 Great ads need not shout its message, the viewers without any effort will understand it. Such an ad was created by Horlicks this season. Th...

 Colgate is taking the brand laddering to the next level in their 2020 campaign. The brand over time has moved from a functional benefit pla...

In an interesting move, Colgate has moved from its traditional positioning of Strong Teeth to a much higher brand value of inner strength....

Departing from the usual pitch based on functional benefits, Horlicks now have moved into emotional territory with the new campaign Bottle...

Brand : Pril Company : Jyothy Laboratories Brand Analysis Count : # 553 Pril is the brand which created the dishwash liquid category ...

Brand : Parx Company : Raymond's Apparels Brand Analysis Count :  # 503 Parx - the premium readymade casual wear brand from Raymo...

It has been quite a while since I wrote about Rin. The brand was moving through various experiments in extensions and positioning. The bran...

Lifebuoy has taken a vow to make India healthy. The new campaign " Banaye Healthy Hindustan". The new ad campaign takes the route ...

Idea cellular has been hit by the Idea Virus. The brand has been investing heavily in its " Ideas that Change " theme. The latest ...

Tata Indicom was one of the first telecom operators to offer CDMA mobile services in India. Launched in 1996, the brand is the youngest of t...

Titan has repositioned itself this year with a new set of brand values and positioning statement. In a typical case of Laddering, Titan has ...

Brand : Pilot Company : Luxor Writing Instruments Ltd Agency : Lowe Brand Analysis Count : 337 Two days back, while looking for a pen, I cam...

Brand : Himalayan Company : Mount Everest ( Tata tea) Agency : Rediffusion Dy&R Brand Analysis Count : 334 Himalayan is the latest brand...

Marketing Practice Reader Vivek asks about the concept of Brand Laddering. Professor Kevin Lane Keller defines Laddering as follows "Br...

Brand : Yera Company : Shreno Ltd ( Alembic Glassware) Brand Analysis Count : 322 Yera is a brand that has redefined the glassware market in...

Orbit is a brand that never stop experimenting. The brand has been trying two prong approach to brand promotion. For Orbit White, the brand ...

After repositioning itself on the SPA imagery, Chandrika is going for another repositioning exercise. This time the brand is relying on the ...

Brand : Bournvita Company : Cadbury's Agency : O&M Brand Analysis Count : 289 Bournvita is a power brand. Bournvita was launched in ...

Brand : Ladybird Company : TI Cycles Agenc : Lowe Brand Analysis Count : 276 Ladybird is the Sub-brand of BSA targeting the girls . Ladybird...

Parachute is getting bigger and better. This super brand from Marico has moved into the next level. The brand is running a new campaign for ...