Showing posts with label Book Review. Show all posts
Showing posts with label Book Review. Show all posts
Tuesday, September 15, 2009

Book Review : Customer Mania

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Book Title : Customer Mania Authors : Ken Blanchard,Jim Ballard & Fred Finch Publishers : Harper Collins Price : Rs 195 Book Review #9 C...
1 comment:
Friday, February 20, 2009

Book Review : Outliers

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Book : Outliers Author : Malcolm Gladwell Publisher : Allen Lane ( Penguin Books) Price : Rs 399 Book review # 8 I bought this book with lo...
5 comments:
Tuesday, February 17, 2009

Book Review : Tribes

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Book : Tribes Author : Seth Godin Publisher : Hachette India Price : Rs 375 Book Review #7 Tribes is one of the best books I have read in re...
Saturday, June 28, 2008

Book Review : The Last Lecture

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Book : The Last Lecture Author : Dr Randy Pausch with Jeoffrey Zaslow Publisher : Hachette India Price : Rs 295 Book Review #6 I happened to...
1 comment:
Wednesday, January 16, 2008

Book Review : Kellogg on Branding

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Book : Kellogg on Branding Editors : Alice M Tybout & Tim Calkins Publisher : Wiley India Price : Rs 399 ( paperback) Book Review # 5 I...
Thursday, August 09, 2007

Book Review : Know- How

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Title : Know -How The eight skills that separate people who perform and those who don't. Author : Ram Charan Publisher : Ran...
3 comments:
Saturday, July 14, 2007

Book Review : Ten Deadly Marketing Sins

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Book Title : Ten Deadly Marketing Sins, Signs and Solutions Author : Philip Kotler Publisher : Wiley India Price : Rs 299 Pages : 152 Editio...
Tuesday, July 03, 2007

Book Review : Services Marketing by Rajendra Nargundkar

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Book review originally published in SCMS Journal of Indian Management April-June 2007 Title : Services Marketing:...
1 comment:
Monday, June 11, 2007

Book Review : One Land One Billion Minds

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Hi, Another addition to the Marketing Practice : a section on books. Starting with a review of " One Land One Billion Minds " pu...
3 comments: