Showing posts with label Axe. Show all posts
Showing posts with label Axe. Show all posts
Tuesday, September 09, 2014

Brand Update : Axe finally respond to competition through Axe Signature

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So finally a response from HUL to competition. After being relegated to No.3 in the deo market by Fogg and Wildstone, Axe finally launched...
3 comments:
Wednesday, December 18, 2013

Brand Update :Fogg outsmarts Axe

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In the cluttered Rs 2100 crore deo market once pioneered by axe now has a new leader -Fogg
2 comments:
Friday, June 14, 2013

Brand Update : Axe disappoints with Ranbir doing a Ben Affleck

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Axe deo is facing the fiercest competition  in its life in India with local and MNC deo brands breathing down its neck. According to certa...
4 comments:
Friday, October 12, 2012

Brand Update : Axe Extends to Soaps

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Axe deo , the market leader in the Rs 1000 crore Indian deo market has extended itself to soaps. In the typical Unilever style of experime...
6 comments:
Monday, October 01, 2012

Denim : For the man who doesn't have to try too hard

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Brand : Denim Company : Hindustan Unilever Brand Analysis Count : 515 Denim is one of the oldest deodorant brands in India. Althoug...
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Wednesday, August 18, 2010

Addiction Body Spray : Lasts Long Really Long

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Brand : Addiction Body Spray Company : Mankind Pharma Brand Analysis Count : 461 It looks like that Indian marketers will make deodorant/bod...
4 comments:
Monday, January 12, 2009

Brand Update : Axe

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Axe is a marketing phenomenon. This brand knows how to keep excitement ticking in the market. Last year saw the controversial Axe Dark Tempt...
2 comments:
Thursday, July 19, 2007

Axe : The Axe Effect

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Brand : Axe Company : HUL Agency: Lowe Lintas Brand Count : 252 I was delaying writing about this brand for the reason that I doubted whethe...
15 comments: