Marketing Practice

World's Largest Online Resource On Indian Brands.

Showing posts with label Article Review. Show all posts
Showing posts with label Article Review. Show all posts
Saturday, August 30, 2014

Brand funda : Elasticity of Brand

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Article Review : What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation Journal of...
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Harish B
Marketing Evangelist in a B-School, IIM Kozhikode Graduate, Ex-Advertising Professional
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