Marketing Practice
World's Largest Online Resource On Indian Brands.
Tuesday, January 09, 2024
Puro Salt : How far the brand can ride the purity proposition ?
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Brand: Puro Salt Company: Puro Wellness Pvt Ltd Brand Analysis Count: # 621 Puro is a relatively new entrant into the Indian salt market. I...
Sunday, August 20, 2023
Epson India : Can Rashmika boost Epson's Brand Image
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Brand : Epson Company : Epson India Brand Analysis Count : #620 In June 2023, Epson, which is world's leading computer peripherals and...
Saturday, April 29, 2023
Brand Update : SS Music transformation into digital
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I wrote about SS music in 2006 when the viral music channel lost its sheen. Last day, a comment prompted me to look into this brand. This c...
Friday, March 24, 2023
Pentonic Pens : Write the Future
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Brand : Pentonic Pens Company: Linc Pens Brand Analysis Count: #619 Indian writing instrument industry is worth Rs 4000 crores and is charac...
Wednesday, December 07, 2022
Brand Update : Quaker Oats wants to make breakfast unskippable
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In a very thoughtful move, Quaker oats have launched a series of advertisements advising customers not to skip their breakfast. Drawing fro...
Tuesday, October 25, 2022
Brand Update : Snuggy invents SuSu Meter
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In an interesting move, baby diaper brand Snuggy introduced a feature called Susu meter which is a blue strip that tells mothers that it is...
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