Marketing Practice
World's Largest Online Resource On Indian Brands.
Saturday, October 17, 2020
Marketing Lessons From FOGG Deo
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This video explains the lessons in marketing from the success of Fogg beating the market leader Axe in the Rs 3500 crore deodorant market. ...
Monday, September 07, 2020
Brand Update : Colgate takes laddering to next level
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Colgate is taking the brand laddering to the next level in their 2020 campaign. The brand over time has moved from a functional benefit pla...
2 comments:
Monday, August 17, 2020
Brand Update : HUL acquires VWash
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In an interesting move, the FMCG giant HUL acquired the intimate wash brand VWash from Glenmark pharmaceuticals. VWash is the market leader...
Thursday, July 30, 2020
Brand Update : Dettol Claims No.1 Spot in Indian Soap Category
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In an interesting development, Dettol soap has claimed to be the number one soap in the India soap market, beating the long-reigning market ...
Tuesday, July 21, 2020
Brand Update : Fogg extends to talcum powder
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As for any successful brands, it has to happen to Fogg also- Brand Extension. Fogg has extended itself into talcum powder category. It is a ...
1 comment:
Thursday, July 09, 2020
Cadbury Chocobakes : Cadbury inside
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Brand: Cadbury Chocobakes Company: Mondolez Brand Analysis Count: 596 Ever since Mondolez International took over Cadbury, the brand has bee...
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