Marketing Practice
World's Largest Online Resource On Indian Brands.
Wednesday, March 19, 2014
Market Statistics
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Branded Tea market :Rs 9500 crore growing at 5% Branded Green Tea market :Rs 150 crore growing at 21 % Retail Market size : $500 bn ~Rs 30...
Wednesday, March 12, 2014
Brand Update : 5 Star repositions as the cure for seriousness disease !
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Rest in Peace : Ramesh and Suresh 5 Star, it seems, is on a repositioning mode. In the new ad released recently, the brand has found a...
4 comments:
Thursday, February 27, 2014
Marketing in Practice : The Online Marketplace Conundrum
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The blistering growth of e-commerce in India (estimated to be around a size of $ 1.6 billion) has thrown up a Pandora's box of problem...
Sunday, February 23, 2014
Brand Wars : Perk Vs Munch
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Its been a long time since Indian advertisement world saw a humorous fight between the brands. There has been high profile competitive war...
5 comments:
Sunday, February 16, 2014
Marketing Strategy : Toothpaste majors fights challengers effectively
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A recent article in ET mentions that the challengers in the Rs 7000 crore toothpaste market like Anchor,Ajanta Babool and Vicco were wipe...
2 comments:
Wednesday, February 12, 2014
Marketing In Practice : When Celebrities de-endorse !
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Pepsi was in a soup recently when the celebrated endorser Amitabh Bachchan publicly told the media that " he stopped endorsing Pep...
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