Marketing Practice
World's Largest Online Resource On Indian Brands.
Monday, May 14, 2012
Marketing Funda : Indian Ingredient Brands
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Marketing Guru Kevin Lane Keller defines Ingredient Branding as a special case of co-branding which involves creating brand equity for mat...
5 comments:
Monday, May 07, 2012
Brand Update : Does Limca Really Needs Kareena ?
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The summer of 2012 belongs to lemon based beverages. Marketers are all out to woo consumers through high decibel promotions for lemon base...
Monday, April 30, 2012
Chaze Mobiles : Ye Hui na Baat
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Brand : Chaze Company : Chaze Mobiles Brand Analysis Count : 510 Some marketers will do anything to get their brand eyeballs. Chaze...
3 comments:
Wednesday, April 25, 2012
Out of Action
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Dear Readers, I had a severe relapse of Inter vertebral disc prolapse and was out of action for last two weeks. I am on the recovery path...
9 comments:
Tuesday, April 03, 2012
Herbs & Berries : Branding Ayurveda
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Brand : Herbs & Berries Company : Hindustan Lifecare Ltd Brand Analysis Count : # 509 Herbs & Berries is Hindustan Lifecare L...
4 comments:
Friday, March 30, 2012
Brand Update : Thums Up wants you to live the thunder
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This summer , the iconic brand in the Indian soft drinks industry has made a significant change in its positioning. Thums Up, rightly said...
4 comments:
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