Marketing Practice
World's Largest Online Resource On Indian Brands.
Thursday, October 16, 2008
Brand Update : Medimix
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In my earlier post on Medimix , I had commented that this brand has fallen into the trap of sales promotion. A recent sales promotion campai...
Tuesday, October 14, 2008
Brand Update : India Post
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Its more than two years since I posted the critical analysis of India Post. I had criticized about the wastage of immense potential of a ser...
3 comments:
Saturday, October 11, 2008
Dunlop : Always Ahead ?
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Corporate Brand : Dunlop Brand Analysis Count : 353 Dunlop is a failed brand. It was a brand that pioneered automobile tyres . But the brand...
Wednesday, October 08, 2008
Best Marketing Practice : Guerrilla Marketing
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It has been a long time since I saw a guerrilla marketing action in Indian market. Now I had a chance to witness one. Guerrilla marketing is...
5 comments:
Saturday, October 04, 2008
Marketing during Recession
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The global economy has already moved into recession. Reading business dailies has become akin to watching horror movies. Predictions about j...
3 comments:
Thursday, October 02, 2008
Kalikkudukka : Catching them Young
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Brand : Kalikkudukka Company : Malayala Manorama Brand Analysis Count : 352 Kalikkudukka is one of my favorite brands - as a marketer and as...
1 comment:
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