Marketing Practice
World's Largest Online Resource On Indian Brands.
Sunday, December 16, 2007
Brand Update : Power Soaps
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In one of my earlier posts I had severely criticized the positioning and differentiating strategy of Power brand from RKN group. 'Nature...
4 comments:
Thursday, December 13, 2007
Brand Update : Lays
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Lays has relaunched itself in the health platform. This December, Lays has launched the concept of Snack Smart which talks about a healthy s...
Tuesday, December 11, 2007
Kandamkulathy Eladi Lehyam : Making Ayurveda Popular
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Brand : Eladi Lehyam Company : Kandamkulathy Vaidyasala Brand Analysis Count : 296 The brand that is featured today is offbeat and unique. T...
2 comments:
Saturday, December 08, 2007
5 Star : Jo Khaye Kho Jaye
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Brand : 5 Star Company : Cadbury Agency : O & M Brand Analysis Count : 295 5 Star is the second biggest chocolate brand in the Cadbury p...
Wednesday, December 05, 2007
Brand Update : Chandrika
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After repositioning itself on the SPA imagery, Chandrika is going for another repositioning exercise. This time the brand is relying on the ...
Sunday, December 02, 2007
Toyota Qualis : RIP (2000-2004)
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Brand : Qualis Company : Toyota Agency : Dentsu Brand Analysis Count : 294 Qualis is a puzzling brand for most of the marketing students. Th...
17 comments:
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