Marketing Practice
World's Largest Online Resource On Indian Brands.
Tuesday, December 06, 2005
The Great Horlicks Challenge
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Brand : Horlicks Agency :JWT Company: GSK. A 135 year old brand com constantly reinventing itself. A case of marketing common sense in actio...
Saturday, December 03, 2005
Colgate Dental Cream : ye hai hamari suraksha chakra
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Brand : Colgate Dental Cream Agency : Rediffusion DYR Colgate has been ruling the Rs 2200 crore oral care segment for long with a market sha...
1 comment:
Wednesday, November 23, 2005
Amul : The taste of India : Utterly delicious too.
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Brand : Amul Agency DaCunha Associates Baseline : Taste of India Amul has used the hoardings and advertising to perfection. Taking cues from...
4 comments:
Tuesday, November 22, 2005
Sona Chandi Chyavanprash: Trying hard: Not smart
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Brand : Sona Chandi Chyavanprash Agency : Ambience Publicis Base line :Sona de surakshit tan, chandi de tez dimaag. Chyavanprash is a 300 cr...
1 comment:
Monday, November 21, 2005
Coca-Cola : Thanda nahin hai?
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Brand : Coke Agency: McCann Baseline : Piyo sar Utha Ke Well ........ Marketers some times behaves like fools !!!!!! Why the hell one should...
2 comments:
Saturday, November 19, 2005
A revolutionary product: Killed by poor advertising
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Brand : Tata Indicom True paid Baseline : Do more live more The product from tata indicom prepaid is revolutionary since it "talks"...
2 comments:
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