Marketing Practice
World's Largest Online Resource On Indian Brands.
Saturday, January 21, 2012
Brand Update : Cadbury Eclairs Moves Up the Value Chain
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2011 was an eventful year for Cadbury's Eclairs. The year saw the brand trying to move up the value chain by launching a new variant Ca...
Sunday, January 15, 2012
Marketing Funda : Determinants of Brand Extension Success
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Professor Franziska Volckener and Professor Henrik Sattler of Institute of Marketing and Retailing, University of Hamburg, published a ver...
2 comments:
Wednesday, January 11, 2012
Force One : Be The Force
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Brand : Force One Company : Force Motors Brand Analysis Count : # 506 Force Motors which is well known for its commercial vehicles li...
5 comments:
Wednesday, January 04, 2012
Brand Update : Katrina is the new face of Titan Raaga
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Titan Raga has got a new face in Katrina Kaif. In continuation with its celebrity endorsement centered brand strategy, Titan signed the rei...
3 comments:
Friday, December 30, 2011
Brand Update : 5 Star Lost in Amnesia
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5 Star has a special place in the Rs 2000 crore Indian chocolate market. The unique caramel filled chocolate has been a favorite among kid...
4 comments:
Friday, December 23, 2011
Stop Not : Whatever Happens !
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Brand : Stop Not Company : Perfetti van Melle Brand Analysis Count : # 505 Perfetti Van Melle ( PVM) the leader in the Indian confect...
2 comments:
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