Marketing Practice
World's Largest Online Resource On Indian Brands.
Friday, February 05, 2010
Brand Update : Cadbury Dairy Milk
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Cadbury has launched a new variant of Dairy Milk branded as Dairy Milk Silk. The brand is currently running two TVCs for this variant Watch ...
7 comments:
Thursday, February 04, 2010
Brand Update : Mango Bite
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Kaccha Mango Bite is a product line extension of Mango Bite . But over these years, this flavor has caught the fancy of the consumers so mu...
Tuesday, February 02, 2010
Marketing Strategy : The Family Brand Conundrum
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Indian industrial scene is dominated by family owned businesses. It is common to see business taking up their family name /surname/patriarc...
1 comment:
Sunday, January 31, 2010
Brand Update : Logan
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It is sad to see a good product struggling in the market because of a messed up strategy by the brand owner. Logan is a brand which failed t...
5 comments:
Friday, January 29, 2010
Infibeam Pi : Indian Kindle ?
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Brand : Infibeam Pi Company : Infibeam.com Brand Analysis Count # 442 It is very risky to write about a product before it is launched in the...
11 comments:
Tuesday, January 26, 2010
Mahindra Gio : Potential Category Killer
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Brand : Mahindra Gio Company : Mahindra & Mahindra Brand Analysis Count # 441 This is the decade of Mahindra Group. Ever since the succe...
5 comments:
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