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Thursday, November 30, 2017

Marketing Basics Brand Positioning 2

Posted by Harish B at 7:11 PM No comments:
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Harish B
Marketing Evangelist in a B-School, IIM Kozhikode Graduate, Ex-Advertising Professional
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Marketing Strategy : Branding Basics for Small Business

In most of the marketing literature, branding strategies are usually skewed towards large businesses. The nature of these strategies also de...

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