Marketing Practice
World's Largest Online Resource On Indian Brands.
Saturday, February 21, 2009
Bajaj XCD : Positioning Problem ?
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Brand : Bajaj XCD Company : Bajaj Auto Brand Analysis Count : 381 Bajaj XCD was launched in September 2007. The brand was expected to boost ...
2 comments:
Friday, February 20, 2009
Book Review : Outliers
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Book : Outliers Author : Malcolm Gladwell Publisher : Allen Lane ( Penguin Books) Price : Rs 399 Book review # 8 I bought this book with lo...
5 comments:
Thursday, February 19, 2009
Tamariind : RIP ( 2001-2002)
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Brand : Tamariind Company : Skumar's Agency : Percept Brand Analysis Count : 380 Tamariind was a brand which died inside the TV Tube. Th...
2 comments:
Wednesday, February 18, 2009
Brand Update : Sprite
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Summer is setting in and beverages companies are upping their marketing ante. Sprite have heavily started their summer campaign by launching...
Tuesday, February 17, 2009
Book Review : Tribes
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Book : Tribes Author : Seth Godin Publisher : Hachette India Price : Rs 375 Book Review #7 Tribes is one of the best books I have read in re...
Monday, February 16, 2009
Secret Temptations : Sorry Boys
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Brand : Secret Temptations Company : McNroe Chemicals ( Marketed by Future Brands) Agency : Euro Rscg Brand Analysis Count...
3 comments:
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