tag:blogger.com,1999:blog-18794706.post978081080133155569..comments2024-03-28T16:32:59.354+05:30Comments on Marketing Practice: Cadbury Bournville : You Have to Earn ItHarish Bhttp://www.blogger.com/profile/08822169343846487049noreply@blogger.comBlogger11125tag:blogger.com,1999:blog-18794706.post-20997264785112060112014-12-17T10:30:29.341+05:302014-12-17T10:30:29.341+05:30Try 'the Schmitten'Try 'the Schmitten'Anonymoushttps://www.blogger.com/profile/11512977939548778633noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-21335890862925203252014-12-17T10:29:43.563+05:302014-12-17T10:29:43.563+05:30Try the SchmittenTry the SchmittenAnonymoushttps://www.blogger.com/profile/11512977939548778633noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-32132095023587116942014-12-02T20:33:16.053+05:302014-12-02T20:33:16.053+05:30who is the brand ambassador of bounville??who is the brand ambassador of bounville??Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-18794706.post-9959953581946449822014-09-02T15:48:40.882+05:302014-09-02T15:48:40.882+05:30This topic posted by you is trustworthy. I like yo...This topic posted by you is trustworthy. I like you recommendation.Your recommendation is of well use to people. <a href="http://www.earnfreebitcoinonline.com" rel="nofollow">Earn Free BitCoin Online</a>orb infohttp://www.orbinfo.orgnoreply@blogger.comtag:blogger.com,1999:blog-18794706.post-86830487067119076202011-11-02T13:06:49.978+05:302011-11-02T13:06:49.978+05:30I think the chocolate is for adults while childre...I think the chocolate is for adults while children seen waiting for chocolates which are or them now jst new chocolates like silk,bournville are not made for childrenAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-18794706.post-39028927376049263322009-02-17T19:51:00.000+05:302009-02-17T19:51:00.000+05:30why it has been relaunched? what is the reason beh...why it has been relaunched? what is the reason behind its failure before 30 years?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-18794706.post-4409199406405235062009-02-10T12:23:00.001+05:302009-02-10T12:23:00.001+05:30I think the is quiet mysterious as nobody easily u...I think the is quiet mysterious as nobody easily understand what exactly they want to say but no matter i am big fan of cadbury chocolate & it doesn't matter what the ad say but the taste of chocolate definitely does!!!!!<br /><br />sent from: fav.or.itfav.or.ithttps://www.blogger.com/profile/03335937309857915745noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-70713469481085202062009-01-27T11:24:00.000+05:302009-01-27T11:24:00.000+05:30The TV ad commercial needs a lot of improvement. A...The TV ad commercial needs a lot of improvement. At this stage where cadbury has relaunched this brand, there should be a lot of emphasis on how they attarct consumers towards buying this chocolate than the other brand available. One best way is to make a good ad. The current ad is so dry and senseless, that the consumer would not care to pick it up. They need to create a good ad first to market and reach to more customers.Skin Doctorhttps://www.blogger.com/profile/00456633451998008559noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-21905850133842402372009-01-13T00:21:00.000+05:302009-01-13T00:21:00.000+05:30i have been a big fan of bournville when it was av...i have been a big fan of bournville when it was available in the regular size in red... though it was prices just like Crackle, it wasnt easily available and many times was "re-launched" in the sense "became available after long gaps" with retailers...the new launch is great..its as big as a Lindt and the price is so much more competitive and so is the product itself! and to add to that flavours... some time ago cadburys had broken the Dairy Milk formula by launching Temptations (at Rs 45 which was "attractivEe") and now they are doin it with Bournville. its a tested formula and im sure there will repeat purchases.... great post and lots to learn from ur blog! :)Anonymoushttps://www.blogger.com/profile/17353823072805304712noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-3191493952111859252009-01-07T19:08:00.000+05:302009-01-07T19:08:00.000+05:30What is your opinion on the tagline, "You have to ...What is your opinion on the tagline, "You have to earn it, not just buy it". <BR/>I think it will put off customers, even the TV ads shows that the guys gets hurt when he tries to eat a chocolate that he bought.<BR/><BR/>We buy chocs to indulge, its a hedonistic need that all brands like cadbury etc have always promised can be bought with money. And today they say we have to earn it?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-18794706.post-11639253323491339412009-01-06T18:29:00.000+05:302009-01-06T18:29:00.000+05:30I think the most important thing is that Cadbury c...I think the most important thing is that Cadbury can do bournville now that the segment which they have been catering is changed from kids to Adults and Kids. thus the opportunity. Earlier When Cadburys was for kids it, it would have taken away from the identity of the brand if they had gone with a product which is for Adults.Satishhttps://www.blogger.com/profile/02681966777774358856noreply@blogger.com