tag:blogger.com,1999:blog-18794706.post8122681295135988449..comments2024-03-28T16:32:59.354+05:30Comments on Marketing Practice: Van Heusen : Evolve YourselfHarish Bhttp://www.blogger.com/profile/08822169343846487049noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-18794706.post-83328907935920900222012-05-27T13:19:51.176+05:302012-05-27T13:19:51.176+05:30Van Heusen Clothing is fabulous. I like this brand...<a href="http://www.apparelnbags.com/van-heusen/index.htm" rel="nofollow">Van Heusen Clothing</a> is fabulous. I like this brand.andrewhudsonhttps://www.blogger.com/profile/17610379502990080191noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-43301280384023922282010-11-26T16:00:27.392+05:302010-11-26T16:00:27.392+05:30Van Heusen has always been among my favourite bran...Van Heusen has always been among my favourite brands and its good to hear that they are taking steps to keep their branding alive. <br /><br />However I am a bit apprehensive about the choice of John Abraham as the new brand ambassador for V Dot....and I have ample reasons to feel so.. :) <br /><br />1. John is not suave enough for the brand. If it was a pair of jeans we were endorsing, John could have rocked. But in a V Dot he would look as odd as Sylvester Stallone in a Polka dotted frock.<br /><br />2. John won't fit in (literally). I have seen V Dots, I have owned V Dots and believe me those things are not designed to be worn on muscles. V Dot shirts are usually slim fits which just wont go on John. Technically, during the photo shoot, the p'grapher may have a tough time getting his angles right, which could again limit their options. <br /><br />3. John is just not cut out for shirts. Maybe even John knows this. That is why you always see him in Tees and Jeans. So when you are so used to seeing someone in Tees, it will take a lot of convincing on the brand's side to make him look presentable in a shirt. <br /><br />Now the above reasoning can be void, if V Dot plan to use John only for their line of Tees and jeans-wear but again that would be a marketing waste..wont it??<br /><br />My personal take is I dont see John associated with the brand for more than six months. I may be wrong. But I think V Dot should have got hold of a Ranbir or an Imran. They could have done justice to the brand.Akul Nairhttps://www.blogger.com/profile/13542822900136433298noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-86200377304207318712010-11-25T20:09:39.999+05:302010-11-25T20:09:39.999+05:30This is a very curious move by Van Heusen... I don...This is a very curious move by Van Heusen... I don't think this one ill end too well.Pablo Edwardshttp://www.superiorpromos.comnoreply@blogger.comtag:blogger.com,1999:blog-18794706.post-31804924357783150942010-11-23T18:56:57.434+05:302010-11-23T18:56:57.434+05:30Another brand slowly heading towards decline"...Another brand slowly heading towards decline" Louie Phillipe".<br /><br />They were always the preferred choice of corporates as executive wear, which i suppose is no longer the same as they have failed to differentiate and evolve within themselves with fresh designs and patterns. And the irony is that both hails from the same family.nishanthnoreply@blogger.com