tag:blogger.com,1999:blog-18794706.post8119567733181376061..comments2024-03-28T16:32:59.354+05:30Comments on Marketing Practice: Brand Update : PulsarHarish Bhttp://www.blogger.com/profile/08822169343846487049noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-18794706.post-54827298558293759852009-12-28T12:54:48.586+05:302009-12-28T12:54:48.586+05:30I guess they have made the right move and it can b...I guess they have made the right move and it can be seen in my set of friends, the lower middle class college goers who cannot afford a 65K 150cc pulsar. This offering will help them to cherish their aspirations to own a pulsar. They are already waiting for the bike to be launched! Brand dilution and cannibalization is fine but the bottom line is business...only the brand 'Pulsar' has worked for Bajaj after the legendary 'Chetak' and they are milking it to the extent possible.Vishal Nairhttps://www.blogger.com/profile/11432911630107756577noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-14244637284465470002009-12-14T11:16:49.102+05:302009-12-14T11:16:49.102+05:30I thinks Bajaj's decision to launch Pulsar 135...I thinks Bajaj's decision to launch Pulsar 135cc is a competitive move. Honda has recently launched CB Twister 110CC. Honda's brand CB is globally acclaimed. The bike has killing looks. In India the 110-135 CC segment is huge, as the consumer is highly economy conscious. Honda has made its move by launching a product in this segment with its most successful brand. After the success of Unicorn, Honda is looking for a similar story in other segment (110-135cc). It has been exploring this segment with bikes like shine and stunner, but they have been unsuccessful.<br /><br />Honda has strong potential to challenge Bajaj's position. Bajaj is highly conscious of Honda's moves in the 110-135CC segment. Launch of CB brand in 110CC segment might have alerted Bajaj, and they might have decided to fight this with their best weapon "Pulsar". However this might be a highly risky move. Knowing its current positioning, it will be a challenge to position Pulsar in 135CC. Pulsar 135CC will also cannibalize "Discover" which is another successful Brand. The move will also run a risk of damaging the parent brand.<br /><br />Only time will tell if Bajaj has made a right move or not........Unknownhttps://www.blogger.com/profile/17092441826144451897noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-14414758782684642892009-12-13T01:15:13.797+05:302009-12-13T01:15:13.797+05:30The success or failure of the new bike will defina...The success or failure of the new bike will definately have the same effect on the parent brand, but it needs to be seen whether it tastes success or not. After all its the volume game that bajaj is looking forward.Anirudhahttps://www.blogger.com/profile/04258475998308843986noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-11451868994470775652009-12-12T18:24:56.994+05:302009-12-12T18:24:56.994+05:30Have they gone mad? How are they gonna position th...Have they gone mad? How are they gonna position this product? With all the musculine looks inherited from Pulsar, who wud b Pulsar Lite's TG?<br /><br />These will be the questions in everybody's mind while watching the TVCs and news prints. And the bike's price is a major disadvantage while considering the executive segment. Reminds me of Bajaj's last product launch 2 months before. Kawasaki Ninja was one of the first superbikes assembled in India, but the whopping price tag of 3 lakhs was criticised at every review, message boards or discussion forums. Everybody were pointing out the fact that it is too overpriced for a 250 CC bike where Pulsar 220 was available for one fourth of that price.<br /><br />In this case, the chances of Bajaj tasting the failure again are on the higher side. Not only the price, but the perception about Pulsar original will also be an issue. Hope the branding be apt unlike in the case of Kinetic Blaze. All eyes on the marketing campaigne!!ശാശ്വത് :: Saswath S Suryanshhttps://www.blogger.com/profile/17941439984313213168noreply@blogger.com