tag:blogger.com,1999:blog-18794706.post7684764259964126649..comments2024-03-28T16:32:59.354+05:30Comments on Marketing Practice: Brand Update : Barclaycard RIP ( 2008-2011 ?)Harish Bhttp://www.blogger.com/profile/08822169343846487049noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-18794706.post-90273351594479232372011-06-24T13:44:19.415+05:302011-06-24T13:44:19.415+05:30Surprising!! I remember when Barclaycard was launc...Surprising!! I remember when Barclaycard was launched in India, my senior colleagues used to proudly flaunt those black coloured Platinum Card which carried a logo of some English football premiere league on it. To me, it was a brand which was perceived as premium at the launching stage in India. But slowly these cards were seen carried by anybody regardless of any position or rank.Jinesh Damodarannoreply@blogger.com