tag:blogger.com,1999:blog-18794706.post6282207625109494735..comments2024-03-28T16:32:59.354+05:30Comments on Marketing Practice: Vanilla Coke : WakawHarish Bhttp://www.blogger.com/profile/08822169343846487049noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-18794706.post-84748822001361569832016-12-09T14:01:51.940+05:302016-12-09T14:01:51.940+05:30Just to point out, Indian market has been been exp...Just to point out, Indian market has been been exposed to vanilla flavour in ice cream formats in the years prior to Vanilla Coke's launch. Hence, I disagree with this being a possible reason for failure.Anonymoushttps://www.blogger.com/profile/12537755676502127766noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-10642091035765780182012-01-17T10:51:25.408+05:302012-01-17T10:51:25.408+05:30The colas have a unique perception associated with...The colas have a unique perception associated with it. if you add any mild flavor to the cola the product is bound to fizzle out. eg. you would not like a mango cola or a orange cola. but you do like a maaza or a fanta. had vanilla coke been launched without the coke tag, it might have worked better.<br />another reason for the failure, as rightly pointed out by the author, could be its pricing. Indians are acquainted with vanilla mostly through ice-creams. and though many love vanilla, it is considered the basic, simplest flavor (might be cos of its white color and its price). thus its difficult to shell out a premium for anything thats vanilla flavor.shashanknoreply@blogger.comtag:blogger.com,1999:blog-18794706.post-39486297936554074712010-10-24T00:17:32.909+05:302010-10-24T00:17:32.909+05:30dear sir,
i feel the main reason behind the failur...dear sir,<br />i feel the main reason behind the failure of vanilla coke was that it was a brand line extension, that just couldnt work. coke to the consumer means the strong,dark colored drink..and vanilla on the other hand means sweet,icecream and white..so there is a natural conflict in the minds of the consumer.i feel the product could have succeeded,had it been launched as a new and seperate brand from coca cola (like fanta,maaza etc)<br />brand extensions have almost always been a failure,and this is because,for a consumer- brand is not just a product...it means a lot more, it has a positioning,an image..and anything that doesnt go with the image will definitely be rejected by the consumer.<br />it is disappointing to note that you have not looked into the concept of brand extension in this article,coz i feel that is the main reason behind the failure of vanilla coke.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-18794706.post-76671173309894311882010-10-10T16:30:29.008+05:302010-10-10T16:30:29.008+05:30Dear Angela, vanilla ice-creams are easily availab...Dear Angela, vanilla ice-creams are easily available in India. Indians do know what vanilla is even though it may not be present as a spice. The reason for the failure of the product is not that simple.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-18794706.post-22718137985428778592010-09-11T01:37:19.335+05:302010-09-11T01:37:19.335+05:30prob. one of the reason is emotionally attached wi...prob. one of the reason is emotionally attached wid the classic coke rather than new flavor...even targeted group liked it but emotion which original coke is giving cannot be compared by the new variant.....Himanshu Arorahttps://www.blogger.com/profile/07467174330295409059noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-1078578584848149692009-10-18T08:01:35.534+05:302009-10-18T08:01:35.534+05:30Hi,
One factor you sorely missed is the fact that...Hi,<br /><br />One factor you sorely missed is the fact that in India, vanilla is not a spice. They do not have vanilla beans, because the plant is incompatible with their climate and soil. If you were to buy ice cream in India, they would have the flavors mango, cherry, etc, but no vanilla. So, as you can imagine when Coca-Cola introduced this beverage it was hugely unpopular because people either did not know what vanilla was and did not want to try it, or they did not know what it was, tried it, and did not like it. Hence, the complete failure of vanilla coke in India.Angelanoreply@blogger.com