tag:blogger.com,1999:blog-18794706.post6269469755976436638..comments2024-03-28T16:32:59.354+05:30Comments on Marketing Practice: Brand Update : Sprite Started Preaching Gyaan !Harish Bhttp://www.blogger.com/profile/08822169343846487049noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-18794706.post-28894175650285354862011-03-28T15:42:24.911+05:302011-03-28T15:42:24.911+05:30I believe Mountain Dew's latest commercial is ...I believe Mountain Dew's latest commercial is better and well planned. Shot in the mountainous terrain in New Zealand, the new Mountain Dew commercial high adventure quotient is consistent with the brand philosophy of ‘Darr Ke Aage Jeet Hai' and the current brand ambassador Salman Khan very well matches with the brand. The biggest advantage is the brand personality and the positioning of Mountain Dew. The marketers have always been consistent about it since the introduction of the brand into the market. The concept 'to face fear' very well associates with Salman Khan's macho role in the recent hit 'Dabangg'. I heard the commercial is directed by a very well known hollywood action director.Jinesh Damodarannoreply@blogger.comtag:blogger.com,1999:blog-18794706.post-86090670204768965702011-03-27T14:51:49.266+05:302011-03-27T14:51:49.266+05:30Perfect!! Analysis that you have done is flawless....Perfect!! Analysis that you have done is flawless.<br />As a Sprite drinker I can strongly say that Sprite has done nothing more than the 'Dilution of of Brand Personality' which I can't co-relate with myself any more.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-18794706.post-35594972025147646862011-03-27T12:14:31.804+05:302011-03-27T12:14:31.804+05:30Sprite is still not able to catch as 7upSprite is still not able to catch as 7upChennai Hostinghttp://www.daskarhosting.comnoreply@blogger.comtag:blogger.com,1999:blog-18794706.post-77811179139158600202011-03-24T08:40:27.500+05:302011-03-24T08:40:27.500+05:30simply appreciate the insight and analysis! wonder...simply appreciate the insight and analysis! wondering hw i missed this remarkable shift in positioning..totally agree to your views..This time Sprite has hugely disappointed both in terms of concept and executionPiyushhttps://www.blogger.com/profile/10707408544794263916noreply@blogger.com