tag:blogger.com,1999:blog-18794706.post6154098395951331583..comments2024-03-28T14:32:16.931+05:30Comments on Marketing Practice: Brand Update : Close UpHarish Bhttp://www.blogger.com/profile/08822169343846487049noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-18794706.post-13524006609497761462008-01-06T00:50:00.000+05:302008-01-06T00:50:00.000+05:30close up has always been associated with 'youth '...close up has always been associated with 'youth ','energy' and 'fresh breath' and 'confidence', colgate has been seen as the family toothpaste recommended by dentists possessing the 'health' tag to it. but of late colgate has successfully lauched it's 'max fresh gel' variant with vibrant ads with celebritiy like saif and asin....<BR/>this has definitely posed some identity crunch for close up.... and thus to survive the jeopardising competition ,the new flavours have been intorduced. but what needs to be taken care is the communication part...because until and unless the flavors are made appealing to the audience, the brand would fail in meeting it's very purpose of introducing them..NISHAhttps://www.blogger.com/profile/16544864929866037008noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-68808216276291749632008-01-04T02:13:00.000+05:302008-01-04T02:13:00.000+05:30Hi Harish,nice one...looking forward to read more ...Hi Harish,<BR/>nice one...looking forward to read more on ur update on Canara Bank!<BR/><BR/>Cheers,<BR/>Vignesh RajaCapricorn 83https://www.blogger.com/profile/06827944318527296359noreply@blogger.com