tag:blogger.com,1999:blog-18794706.post5961341490513239511..comments2024-03-28T16:32:59.354+05:30Comments on Marketing Practice: Brand Update : Sony VaioHarish Bhttp://www.blogger.com/profile/08822169343846487049noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-18794706.post-10579336687719282492011-05-24T13:21:38.003+05:302011-05-24T13:21:38.003+05:30Sony vaio needs no introduction. Sony vaio has al...Sony vaio needs no introduction. Sony vaio has already made its identity in the market. But i think that sony should promote Vaio's feature along with its look, as we know that people not always buy laptop for look. They look for feature as wellAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-18794706.post-87162268978310666492009-12-06T22:04:36.495+05:302009-12-06T22:04:36.495+05:30Unfortunately It seems Sony had lost its way with ...Unfortunately It seems Sony had lost its way with a certain amount of its brands. The Playstation advertising controversy last year and now its unidirectional promotion of the Vaio Brand. Is this all intentional? Sony has always been a dominant force with its world known brands and I am sure their marketing dept(s) are well funded.PGThttps://www.blogger.com/profile/08618632794021212304noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-28127678224035855292009-11-19T00:12:41.149+05:302009-11-19T00:12:41.149+05:30sir ... vaio itself is a very well known brand .. ...sir ... vaio itself is a very well known brand .. The product quite impressive ,but the tvc is very confusing and unclear about the communication .. it is only after reading the article i can connect the slimness of kareena with the slimness of the notebook..arundashttps://www.blogger.com/profile/02224619322364577205noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-61453486669757956332009-11-17T22:35:52.729+05:302009-11-17T22:35:52.729+05:30Dear Prof. Harish,
Greetings!
I hope the ‘Shet...Dear Prof. Harish, <br /><br />Greetings! <br /><br />I hope the ‘Shetty’ word may be familiar to you; the soul which haunted you, when I was working with you in Pearson to write a book on ‘Principles of Marketing’. I had to move out and honestly do not have any idea what the story now with the book. <br /><br />I am posting my observation on your comment “My first question is whether Sony need a brand ambassador for the Vaio brand?” – my feel has been that YES they need to aggressively do promotion to re-build the image of the VAIO brand. Whole of my perception is based on news which I read some years ago, where due to battery problem or software glitch (I am not sure which is correct) Sony had to recall most of the laptops branded under VAIO. The next day I read their share prices have crashed in UK stock exchange. <br /><br />VAIO was a great success for Sony. I personally loved the VAIO laptops; more precisely, I loved it for the trendy design. I am of the opinion Sony may be looking at re-establishing the brand again; keeping in mind the losses and reputation loss of the brand. <br /><br />Correct me Sir!Anonymousnoreply@blogger.com