tag:blogger.com,1999:blog-18794706.post5685335632167456086..comments2024-03-19T14:38:17.266+05:30Comments on Marketing Practice: MotoYuva : Aab Apni SunoHarish Bhttp://www.blogger.com/profile/08822169343846487049noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-18794706.post-9113017364149048422008-10-10T16:43:00.000+05:302008-10-10T16:43:00.000+05:30came to your blog through this ad as I purchased t...came to your blog through this ad as I purchased this handset. Dint know it was launched in Feb, the set still carries a lot of appeal.<BR/><BR/>about the ad, a good analysis, interesting to read it, reminded me of my MBA days. However, on mktg front I'd like to add that the ad is also meant to be a satire between a lot of dad-son pairs with unnderstanding dads; it also acts as eye-opener for many not so understanding dads and lastly, dads dont always accompany sons on their buying trips.<BR/><BR/>I know comments can always be made on any analysis and this is just that :))<BR/><BR/>Kudos once again for the wonderfully nice blog though, m sure it'd be helping a lot of MBA students.The Learnerhttps://www.blogger.com/profile/09604864779602303261noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-42436022094010544262008-03-01T03:20:00.000+05:302008-03-01T03:20:00.000+05:30"berating father who can be the sponsor for the pu..."berating father who can be the sponsor for the purchase of this phone"<BR/>The phone is for the youth, and one of the defining characteristics of the youth is freedom. The target audience of the phone is no longer reliable on their "berating father" for sponsorship esp. for a phone which boasts of an attractive price tag.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-18794706.post-58074485181013628822008-02-29T02:40:00.000+05:302008-02-29T02:40:00.000+05:30Comprehensive take. I had been not very hopeful of...Comprehensive take. I had been not very hopeful of earlier ads like the one where the father brings a fake head along with new phone for his son. But this ad, as you say is quite practical.<BR/>The marketing guy for this prod is my (and <A HREF="http://readbetweentheps.blogspot.com" REL="nofollow">Puru's</A>) classmate; and I was discussing a point with him that what after this product. Moto is known for higher end engineering marvels, if they are breaking in entry level then they need to have next launches ready.<BR/>I had touched the topic in my post <A HREF="http://markconfetti.blogspot.com/2008/02/motorola-is-climax-coming_03.html" REL="nofollow">here </A><BR/><BR/>Also pls give feedback on the latest post on undercuttingAnonymousnoreply@blogger.com