tag:blogger.com,1999:blog-18794706.post5675541490955896278..comments2024-03-28T16:32:59.354+05:30Comments on Marketing Practice: Brand Update : Rexona (Reborn November 2009)Harish Bhttp://www.blogger.com/profile/08822169343846487049noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-18794706.post-76395044698687718952009-12-05T21:08:48.463+05:302009-12-05T21:08:48.463+05:30Hello Sir,
I am not sure what has HUL been upto....Hello Sir, <br /><br />I am not sure what has HUL been upto. Other than ressurecting the Rexona brand, the company has clearly lost what are they looking for - increase market share, create the corporate brand image or simply increase their product line (yet again). I was amazed to see the TV block that HUL did in september and october by blocking all the ad spaces for the entire day on Star and Zee networks. But it showed the ads of the already established brands repeatedly and telling the people that these brands belong to HUL! m waiting for this quarter's result since it has already been in losses in the previos quarters. let's see if the "new" campaign worked. KunalAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-18794706.post-80500681531742215602009-11-30T19:42:26.810+05:302009-11-30T19:42:26.810+05:30JI, I am really stunned to hear such a move from B...JI, I am really stunned to hear such a move from Big Boss(HUL). Confused themselves and the customers. Few days back when i was on shopping heard a man scolding her wife"Hey rexona is old model. DOnt pick those. It is out of stock soaps. Hamam bought that rexona long back".Its really comic to see the strategies they implement.Waiting very eagerly to see their slump/.Vetrihttps://www.blogger.com/profile/04015465300514005366noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-86889494006033419982009-11-23T10:41:28.197+05:302009-11-23T10:41:28.197+05:30quite nostalgic moments are attached with Rexona s...quite nostalgic moments are attached with Rexona since the advt. "sona-sona aha Rexona".<br />Great to see it's comeback!!<br />monikaAnonymousnoreply@blogger.com