tag:blogger.com,1999:blog-18794706.post5389227517644833703..comments2024-03-28T16:32:59.354+05:30Comments on Marketing Practice: Brand Update : Kingfisher AirlinesHarish Bhttp://www.blogger.com/profile/08822169343846487049noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-18794706.post-23445814000752461292008-02-24T23:08:00.000+05:302008-02-24T23:08:00.000+05:30Really informative , never knew tat Kingfisherhad ...Really informative , never knew tat Kingfisherhad come up with such an ad. Was the ad successful in achieving its objective . Anyways great sir for those insights. I think not even a single brand mised your eye. Very sharp!Creativity's zest!!!https://www.blogger.com/profile/17848579665135621616noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-7345731023125995902008-02-20T17:10:00.000+05:302008-02-20T17:10:00.000+05:30well its interesting to see that kingfisher has co...well its interesting to see that kingfisher has come up with a totally new style of ads....but if you ask if i am surprised to see the move....well not really. that is beacuse, for kingfisher airlines to have a distinct brand identity from that of kingfisher beer, it was important that they make a subtle move away from the glamour and flash. The kingfisher, as a brand , was never considered as a family brand, mainly because of two reasons. the beer and Mallya. This is one thing that could be a problem when you use the same brand name for different products. People tend to think that the products with the same brand name would be having the same attributes that of the prodcuts from the same stable. But when you are running a service like an airline, you need to get out of that narrow image of "young aspiring males who like to party hard". An airline is a more vast sector and such a segment cannot suffice for long. on the other hand....we all may say mallya is india's answer to branson but then he doesn't have much of a following in the family audience. that is one drawback when you are flashy, colorfull and you are passionate about the brand and when people know all about it. people tend to form an opinion about the product depending upon the Chief of the brand. in the case of beer there is no one better than mallya...but when it comes to airlines....in the longrun we need some change. <BR/>even in this changed ads that are coming up that shows a bit of rebranding thing going on...we need to keep in mind the target audience that they have selected is not very far from their existing base. they have just changed the family lifecyle of the audience a bit. now they are young married with one or two children below the age of 10-12. at least that what i make out from the ads. thats a very carefull approach that they have taken.....<BR/><BR/>i feel like going on writing on and on but then the goodtimes too are calling me.....cheers<BR/>Geevarghese ThomasG Thomashttps://www.blogger.com/profile/12919415128946164827noreply@blogger.com