tag:blogger.com,1999:blog-18794706.post5321822478029566504..comments2024-03-28T16:32:59.354+05:30Comments on Marketing Practice: Koutons : 50% + 40% OffHarish Bhttp://www.blogger.com/profile/08822169343846487049noreply@blogger.comBlogger9125tag:blogger.com,1999:blog-18794706.post-31467941907109430602013-09-15T16:13:36.644+05:302013-09-15T16:13:36.644+05:30I have purchased from their show room and most of ...I have purchased from their show room and most of the article they sold is exceptionally good and they were having good variety. But I feel they have lost their game , because of their over heads and in Bangalore, they were doing very well.<br />venkivenkihttps://www.blogger.com/profile/15293819995957999186noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-17315023412290172932011-11-05T19:26:40.780+05:302011-11-05T19:26:40.780+05:30There is nothing like discount. If publish buy 1 m...There is nothing like discount. If publish buy 1 match boz and get 10 match boxes free. The cost of 1 match is Rs 12/- So where is the discount or great deal.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-18794706.post-35829561415664413002011-08-28T16:35:11.005+05:302011-08-28T16:35:11.005+05:30Markets and people, especially Indian people, are ...Markets and people, especially Indian people, are circus clowns. "Aspirational", "deep-discounting" - what nonsense. I have bought Koutons this last decade because their shirts are of good quality, look decent and are reasonably priced, if not amazingly cheap. But what to do, clowns control the economy, right?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-18794706.post-5564331175988262262011-06-08T11:23:42.730+05:302011-06-08T11:23:42.730+05:30I am confident that by following your recommendat...I am confident that by following your recommendations, I will not be disappointed. I sincerely thank your efforts for making us knowledgeable people.you have mentioned very useful and profitable message message for us .<br />Thanks<br /><br /><a href="http://www.vcommission.com/" rel="nofollow">Lead Generation Advertising</a>Vcommissionhttp://www.vcommission.comnoreply@blogger.comtag:blogger.com,1999:blog-18794706.post-69455860755003277532011-06-01T19:09:49.986+05:302011-06-01T19:09:49.986+05:30Koutons was a brand built on a very unique strateg...Koutons was a brand built on a very unique strategy - deep discounting!!!<br /><br />How discounting could be a strategy?? Ya it could be a brand destroying strategy..<br /><br />Just think ...what'll customers think if you give discounts to them? They'll think that the product could be of inferior quality...and its obvious...<br /><br />Ya for some time of a period, you could run your brand with this strategy because of the huge amount of advertising budget. But in long term...I am sure that you have to sell your brand with deep discounting..you'll be in trouble and that's what really happen to Koutons.<br /><br />You know, one day same thing is going to happen one another brand uninor-which has been running on the same strategy...24*7 changing discount plan. <br /><br />One day there will be an article in your blog....Uninor-RIP...Chatur (chatur@live.com)noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-18644520331400926202011-05-31T11:46:07.189+05:302011-05-31T11:46:07.189+05:30Completely agree with Koutons deep discounting mar...Completely agree with Koutons deep discounting marketing strategy and beleive that it is not the main reason for thier failure.<br />However past five years I do not see anything aspirational for that brand..even to lower middle class..the products their do not qualify in terms of quality, design, fabric. Not only I am saying this on behalf of consumer sentiment, but also on my personal experience where I had to waste an hour to use my 1000 rupees voucher in 3-4 Koutoon showrooms in Bangalore. The products have degraded and with that what ever markeitng you will use..you will land up in such a mess. Mind it, that has not always been the case with them where in early 2000 they had decent value for money products. <br />May be last couple of years they have grown too fast.theONEhttps://www.blogger.com/profile/11645185863814720961noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-10392065770796801712011-05-31T10:36:35.715+05:302011-05-31T10:36:35.715+05:30I have to agree with Amith. Over the 20 years the ...I have to agree with Amith. Over the 20 years the brand has build up an image of poor product quality, or rather that is how customers would perceive it. <br />Once you see a product being deep discounted all through out the year, you tend to think there is something wrong with the product. No matter what, the Indian consumer has two thoughts when they see a discount offer : Old products , or slow moving products.<br /><br />This deep discounting strategy backed by poor styles of clothes has destroyed the brand. I doubt a come back is possible with this strategy.Varunhttps://www.blogger.com/profile/08218577307961188226noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-12912420054407632672011-05-31T09:47:24.130+05:302011-05-31T09:47:24.130+05:30I agree with the failure of Koutons. But that fail...I agree with the failure of Koutons. But that failure is as much a failure of marketing innovation, as it is of the brand. Koutons has not changed anything about its strategy in the last decade, and so now, people walk into a Kouton knowing that they are going to get a deep discounted price. They have never seen a section of fine clothing being sold at premium prices, and hence the weariness. PLUS, there are several other brands like Cantabill and whatever, who have rented places in the same malls and are following the same strategy. <br /><br />Koutons could have easily survived or done better, had they managed to create a premium line (and that's just one of the base recommendations)Amithttps://www.blogger.com/profile/05991989110052908615noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-79926884743616554352011-05-31T00:02:52.266+05:302011-05-31T00:02:52.266+05:30The company's vows come from inventory mismana...The company's vows come from inventory mismanagement, and opening up too many stores too soon, and not closing them early enough. <br /><br />The brand's strategy remains relevant for the Indian market.<br /><br />Also, their story has strong parallels with Vishal Retail. Hope they don't go the same way.Karan Rajpalhttps://www.blogger.com/profile/08674940570777978653noreply@blogger.com