tag:blogger.com,1999:blog-18794706.post5222039042917837752..comments2024-03-28T16:32:59.354+05:30Comments on Marketing Practice: Brand Update : LuxHarish Bhttp://www.blogger.com/profile/08822169343846487049noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-18794706.post-13270564910216129182009-11-16T12:48:04.057+05:302009-11-16T12:48:04.057+05:30i agree with utsav LUX should get more personal wi...i agree with utsav LUX should get more personal with its consumers especially in terms of POPs and other BTLS like the use of internetsimranhttps://www.blogger.com/profile/14519701885906744624noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-17470736966662057692009-11-10T13:05:16.177+05:302009-11-10T13:05:16.177+05:30Harish, while I agree with you that RoI shouldn...Harish, while I agree with you that RoI shouldn't always be the metric for a brand (building/sustenance) communication, I am still to be convinced that the brand "has come back". It would be informative for all if there are sales figures or perception measurements to vindicate the return of the King (or Queen) of soaps. <br /><br />A mega communication campaign may not guarantee the revival (albeit a strong word in this case) of a brand. The effectiveness of advertisements has to be supplemented by other 360 efforts like BTL marketing and Sales strategy implementation.Utsavhttps://www.blogger.com/profile/06609111024836547432noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-930779310447983952009-11-02T15:42:41.051+05:302009-11-02T15:42:41.051+05:30@saurabh
can we always look ROI as the perfect met...@saurabh<br />can we always look ROI as the perfect metrics for advertising ? may be the brand may not recover interms of ROI but if it will arrest the sales slides then can it be termed a good strategy ?Harish Bhttps://www.blogger.com/profile/08822169343846487049noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-84680442454859584132009-10-30T21:26:09.678+05:302009-10-30T21:26:09.678+05:30But 25 crores, would that be good for the ROIs?But 25 crores, would that be good for the ROIs?Saurabhhttp://indiahometips.comnoreply@blogger.com