tag:blogger.com,1999:blog-18794706.post5093971033196862685..comments2024-03-28T16:32:59.354+05:30Comments on Marketing Practice: Brand Update : RIP Sparsh (2006-2008)Harish Bhttp://www.blogger.com/profile/08822169343846487049noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-18794706.post-21904201158763047752011-07-28T23:35:34.377+05:302011-07-28T23:35:34.377+05:30Interesting post ... thanks for sharing. This stor...Interesting post ... thanks for sharing. This story demonstrates that you need great marketing skills, persistence and a lot of luck to compete against a strong competitor.ilovesouthdevonhttp://www.ilovesouthdevon.comnoreply@blogger.comtag:blogger.com,1999:blog-18794706.post-26377378768892654992011-07-24T09:25:31.085+05:302011-07-24T09:25:31.085+05:30Baby care is almost a monopoly in India and it has...Baby care is almost a monopoly in India and it has been that way for ages. That's why J&J is becoming stronger and stronger.<br /><br />Yet I firmly believe it is possible to be a good No. 2 in the market. All you need is a clear differentiator (something worth talking about) and an extremely hard hitting communication.<br /><br />J&J is a default choice for most mothers. Hence, a very powerful communication is needed to make them think twice.<br /><br />You also need to target new mothers and enter hospitals and gifting segment. On the birth of a baby, the relatives come with so many J&J gift packs that they last till months. Once the brand enters the home like this, you can never dislodge it. So target pregnant mothers, target hospitals and target mothers of just born.Vivek Singhhttps://www.blogger.com/profile/02200482495588733983noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-83317134293440947562011-07-23T08:13:39.668+05:302011-07-23T08:13:39.668+05:30J & J is known as babies company, but they los...J & J is known as babies company, but they lost out in the women s segment to P & G. It needs a niche to dislodge them in this segment.Deguidehttps://www.blogger.com/profile/11920558699154594412noreply@blogger.com