tag:blogger.com,1999:blog-18794706.post4636238363340622984..comments2024-03-28T16:32:59.354+05:30Comments on Marketing Practice: Brand Update : PoppinsHarish Bhttp://www.blogger.com/profile/08822169343846487049noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-18794706.post-9318189898709011202008-03-27T22:01:00.000+05:302008-03-27T22:01:00.000+05:30@ HARISH SIRgr8 article...@ JAS ..in my opinion......@ HARISH SIR<BR/>gr8 article...<BR/><BR/>@ JAS ..<BR/>in my opinion...its all about GLOCALIZATION...<BR/>first of all..products r launched keeping in mind the demographics n local tastes...so the irregularities as such shudnt be much...<BR/>PERK ULTA is an all india launch so..thts level 1...after tht comes level 2 which talks abt in india how do u advertise keeping in mind diff languages...<BR/>I guess one way is localised packaging?altho its an expensive option...this works in some soaps n creams...they do it..<BR/>beyond..they do it for the variants in smaller size...cuz of basic assumption...a person with bigger purchase power shudnt have probs with a ENGLISH print...Dashboard Fundashttps://www.blogger.com/profile/12845146937385923043noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-38629810880814737022008-03-15T18:17:00.000+05:302008-03-15T18:17:00.000+05:30reading this post actually made me things about th...reading this post actually made me things about the fate of so promoted brands in colloquial languages. Dilemma is if you use local language in ads, it does get hit with a community eg Cadbury has been doing (<I>Kuch meetha ho jaye, rishte pakne do, Perk- baaki sab bhula de), mentos Dimag ki batti jala de</I>. Then there is 2nd level, where product name itself is in local language like Perk Ulta etc. You have seen both the markets, what do you think on it?Anonymousnoreply@blogger.com