tag:blogger.com,1999:blog-18794706.post3602169252640989179..comments2024-03-28T16:32:59.354+05:30Comments on Marketing Practice: Brand Update : Amrutanjan wants to be SexyHarish Bhttp://www.blogger.com/profile/08822169343846487049noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-18794706.post-84937927464440694902011-09-10T16:34:31.980+05:302011-09-10T16:34:31.980+05:30I really liked the ad. Unlike the confused competi...I really liked the ad. Unlike the confused competitors(Zandu balm: ek balm teen kaam), Amrutanjan has very clearly differentiated the product as a remedy for headache and only headache. What i really liked in the ad is their positioning of the product as an outdoor usage product which again differentiates it from Amrutanjan Balm which is for in home usage.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-18794706.post-53213446891434259202011-09-07T11:07:27.115+05:302011-09-07T11:07:27.115+05:30Sir, my comment has not been accepted yet.Sir, my comment has not been accepted yet.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-18794706.post-73947465107049737922011-09-05T16:01:55.131+05:302011-09-05T16:01:55.131+05:30Its the matter of POV ! ( Point of View !) .I thin...Its the matter of POV ! ( Point of View !) .I think the brand is absolutely capable of communicating a lot of unique things in the market which other brands failed to do. Roll- on is going to be hit in the market as it is the product of its own kind, also the Relief range indeed is going to establish that "Different patients should get different Treatments". I think Amrutanjan has really come out nicely with their offerings including the vibrant Logo and the packaging of different products.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-18794706.post-25595175209708668462011-08-31T11:53:56.773+05:302011-08-31T11:53:56.773+05:30The ad is horrible. Low on production values and t...The ad is horrible. Low on production values and the innuendo is in bad taste. Which agency is working on this brand?Vivek Singhhttps://www.blogger.com/profile/02200482495588733983noreply@blogger.com