tag:blogger.com,1999:blog-18794706.post3167301003868447229..comments2024-03-28T16:32:59.354+05:30Comments on Marketing Practice: Parry's Sugar : Branding A CommodityHarish Bhttp://www.blogger.com/profile/08822169343846487049noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-18794706.post-52445459985387323892014-12-05T11:57:26.747+05:302014-12-05T11:57:26.747+05:30I am also exploring Jaipur, Rajasthan for the same...I am also exploring Jaipur, Rajasthan for the same but now trend is going to change from loose sugar to packing sugar. In rural areas or urban area where labour class or lower middle class or lower class is residing has no charm for quality or brand they just compare loose sugar to packed sugar and if price difference is beyound 0.50 or 1 Rs per Kg they prefer to buy loose sugar from Kirana stores. There are segmentation in consumer base. if we talk about A &B classs of consumer they are more likely to buy packed sugar. here no difference or significance is for brand. it should be packed for them. Quality should be bold crystal and whiteness. for Packed sugar trend is changing in metro cities in A, B class locations and shops but rest population dont want to spend even a penny higher for packed sugar. <br /><br />May be this will take time to switch or if there is any law which will enforce for packed sugar or products then only we can say India is going towards quality and packaging. <br /><br />Such data whether collected by any agency they just target a specific class and based on their limited story they predict all things for whole India basis. <br /><br />Still 70% population of India residing in Rural area , In villages and totally depend on agricultural activities. Those who are in Urban area has their own limits for expenditure. <br /><br />This is more or less a propaganda by Multinational companies to sale there product in India by manipulating data. this way they want to make entry in a systematic way. gradually by attending space, changing trend , selling at par or sometime at loss. but, India's retail sector is not so easy to dominate. 95% retail business is handled by Grocery stores. Those Kirana stores (Grocery) has tradition of business, they are attached with consumer since long and has emotional touch. No one can eradicate them from retail Industry. <br /><br />Walmart, Metro , Carrefour etc. has made their best by investing million of dollar but ultimately they have to close their shops. <br /><br />Lets hope for the best and watch the trend. there is 10 % business for branded edibles like sugar, atta, and rice. I can see big competition among brands in coming days bcz market side is not going up for branded food items and specially packed sugar. Mawana and daurala sugar is more likely a specific consumer base hotel industry. Madhur, Titawi & Dhampur does not made any big influence in local market. for them Branding of sugar is not a cup of main activities., only they are just advertising themself and may be to fulfill bank's obligations. <br /><br />for more information on branding of sugar business you can write to me:<br /><br />Balwant Singh Rana<br />Agri business cosultant<br />Rice Trader- Ruchi Group of Companies.<br />whatsapp 9968313005<br />Skype:bsmjranaAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-18794706.post-9238368515364637702010-06-16T13:50:49.965+05:302010-06-16T13:50:49.965+05:30I think this story is 5 year old now trend has cha...I think this story is 5 year old now trend has changed just think about 10 years back everything was in commodity shape but now there is attractive packaging for rice, wheat, spices etc. Now the times comes to Sugar, which is more pure whiter and regular in grain sizes. Main problem in bulk open sugar is dust see all branded sugar is dust free, other side sugar is most attractive of bacteria but in branded it is hygiene packed and untouched by hand. Now technology also upgraded and most sugar is free from chemical and other residue.<br />For further details please contact me Deven s Khatri (9810339693)देवेन एस खत्रीhttps://www.blogger.com/profile/08479393531661324347noreply@blogger.com