tag:blogger.com,1999:blog-18794706.post280910012192562683..comments2024-03-28T16:32:59.354+05:30Comments on Marketing Practice: Brand Update : HorlicksHarish Bhttp://www.blogger.com/profile/08822169343846487049noreply@blogger.comBlogger16125tag:blogger.com,1999:blog-18794706.post-1728801869807264612012-05-15T22:40:05.101+05:302012-05-15T22:40:05.101+05:30Positioning, branding, targetting and all may have...Positioning, branding, targetting and all may have been good.<br /><br />But the whole stance is misleading. After hearing so much about it, I picked up a pack and checked the ingredients this evening, and was shocked- it shows "hydrolyzed vegetable protein" which is one of the lesser known names of aginomoto or MSG. The same MSG for which maggi was lead to a dance in the market over. Incidentally the other lesser known names of MSG are- Accent, Natural Meat tenderiser.<br /><br />MSG/Aginomoto triples the amount of insulin the body produces causing obesity- a complete no-no for this generation of kids who are anyways burdened with too much work studies, hobbies and lesser time for run and play. <br /><br />Please do inform customers of this also. Agreed, the multigrain bit is good, but the concept of instantnoodles in itself is unhealthy, let alone a brand promoting its product with MSG in it saying "its healthier...".Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-18794706.post-89554558914566186182011-04-23T00:24:15.885+05:302011-04-23T00:24:15.885+05:30what if horlicks launches with foodie free ,yet no...what if horlicks launches with foodie free ,yet nobody would like to have this ,the taste of foodie is not even 3/4th of maggie ,at any cost i will not purchase foodie and will reject this.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-18794706.post-44346820795417267932010-08-28T01:06:32.906+05:302010-08-28T01:06:32.906+05:30Can anyone highlight what is idea behind launching...Can anyone highlight what is idea behind launching foodles when there was Maggi well established as brand and its tastes is acceptable to indian consumers .Deepikahttps://www.blogger.com/profile/05611155255554505348noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-51040964675117320852010-02-01T14:39:28.194+05:302010-02-01T14:39:28.194+05:30You are right regarding choice of taste, "De ...You are right regarding choice of taste, "De gustibus non est disputandum"... Horlicks is asssociated with category "health drink". I was bit confused first as to why Horlicks is venturing into noodles segment (seen as junk food or fast food). if Maggi forays into Atta Noodles, it makes sense, since Maggi is already in Food&Beverage Sub-strata business (incl ketchups). Both unrelated areas apart from the fact that the only common connection is that both are F&B edible/eatables.Mohan Arun Lhttp://mohanarun.comnoreply@blogger.comtag:blogger.com,1999:blog-18794706.post-77112741548762087332010-02-01T12:51:51.474+05:302010-02-01T12:51:51.474+05:30@ Mohan.. yes boss , taste rules
@ Jason @ Ramanan...@ Mohan.. yes boss , taste rules<br />@ Jason @ Ramanan, there is going to be lot of trial purchase by consumers of foodles. But my worry is about the dilution of the core Horlicks brand which is a health drink brand. there is a limit to stretching the brand equity...Harish Bhttps://www.blogger.com/profile/08822169343846487049noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-4014342213390842652010-02-01T12:48:02.725+05:302010-02-01T12:48:02.725+05:30I tried Foodles yesterday. I am neither a Horlicks...I tried Foodles yesterday. I am neither a Horlicks person nor a Maggi person. I am with Complan, and it tastes better than Horlicks (at least to me). Regarding Foodles, Maggi, etc. we have always felt nothing can beat the taste of Top Ramen Smoodles and after tasting Foodles that view is confirmed. Once you eat Top Ramen Smoodles once, you will never go back to Maggi.Mohan Arun Lhttp://mohanarun.comnoreply@blogger.comtag:blogger.com,1999:blog-18794706.post-18657626776770182052010-01-29T18:11:35.175+05:302010-01-29T18:11:35.175+05:30i am fair game with all of us having instant noodl...i am fair game with all of us having instant noodles as snacks even 4-5 times a week. i think it doesn't do any harm. my problem is maggi and horlicks claiming their instant noodles to be healthy. i think it is a white lie. any instant noodles is fried. any other country and those cos would have been sued out of business.<br />Finally people eat instant noodles for a snack and snack is first and last about Taste and nothing but taste. anything else is a very small incremental add.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-18794706.post-35186029033098160612010-01-28T00:56:18.796+05:302010-01-28T00:56:18.796+05:30Hello Sir, While I completely agree with you on di...Hello Sir, While I completely agree with you on dilution of Horlicks' brand equity with the bad taste, and that is gonna passed around as negative word of mouth. I do agree that there is no connection between a snack, a biscuit , a health drink and noodles . But I see a trend here, Horlicks is launching products like a snack or a biscuit or noodles which are perceived to be junk food , and bring them under the umbrella brand of Horlicks which has taken the position of being 'healthy' in the minds of an average Home maker in India. With this the product is made dearer to the mother as well as her kids, who would have otherwise had to persuade hard to consume product like noodles often. So the connection that the marketers are looking for here is not between a snack or a health drink or biscuit but between junk food and now a healthy biscuit or a healthy snack or healthy noodles. Thank you.Unknownhttps://www.blogger.com/profile/06241272789338880656noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-63730861831243407052010-01-27T11:17:51.209+05:302010-01-27T11:17:51.209+05:30Hi Harish,
I much more prefer Smith and Jones Masa...Hi Harish,<br />I much more prefer Smith and Jones Masala Noodles as well their Curry noodles. i think Smith and Jones has definitely made a big dent in the category. love their advertising also :)<br /><br />thx<br />Sunil ShindeAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-18794706.post-10662483061528978022010-01-05T22:33:51.697+05:302010-01-05T22:33:51.697+05:30How can the failure of one sub brand (read Foodles...How can the failure of one sub brand (read Foodles) affect a brand like Horlicks? Its impossible. When a housemaker goes to buy a horlicks milk powder, she would never hesitate to buy it only because a snack bar under its name dint taste good. She has been buying it for more than a decade and she will continue buying.Sindhoorhttps://www.blogger.com/profile/01196660138932273543noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-22863048788327055812010-01-05T10:53:51.040+05:302010-01-05T10:53:51.040+05:30It tastes good and yummy i like it
KalpanaIt tastes good and yummy i like it<br /><br />KalpanaAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-18794706.post-63941839953781813422009-12-25T22:21:39.972+05:302009-12-25T22:21:39.972+05:30Great you could taste Foodles. I stay in Hyderabad...Great you could taste Foodles. I stay in Hyderabad, and in today's newspaper, I saw the advt for Foodles.<br />I enquired at about 10 shops in the neighbourhood , no luck, no shop was stocking it. 5 shops did not hear it, the other 5 shops it seems, refused to stock it, as there are issued with stock replacement. It seems GSK charges 20% as replacement cost, so no shopkeeper was interested in stocking Foodles.<br /><br />With great expectations, went to Spencers Hypermarket-Golkonda X Roads, Hyderabad, the biggest Spencers Outlet in India. There too no luck !!!!!!!!!!Safe ePayments Motivatorhttps://www.blogger.com/profile/00231088508595762949noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-46744681787088613322009-12-25T01:21:17.293+05:302009-12-25T01:21:17.293+05:30Hi,
We would like to submit our start up for revi...Hi,<br /><br />We would like to submit our start up for review on your website.<br />MnemonicDictionary.com is the brainchild of Amit Aggarwal ,an IIT Mumbai Engineer for building vocabulary online. The website is one of its kind and uses out-of-the-box idea to people retain and recall new words. It has become extremely popular in a short span of time. A review from your website would go a long way in helping the start up reach out to a larger audience.<br /><br />Mnemonic Dictionary (MD) helps in learning and remembering word and it's meaning easily by providing memory aids (called mnemonics) for each word. Mnemonics connect to-be-remembered meaning of words with a systematic and organized set of images or words that are already firmly established in long-term memory and can therefore serve as reminder cues.<br /><br />We would really appreciate if you write about MnemonicDictionary.com on your website.<br /><br />Looking forward to a review from you.<br /><br />Regards,<br />Neha Ahuja<br />Team Mnemonic DictionaryNoviceTravellerhttps://www.blogger.com/profile/15230198082098393718noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-76634048823047748752009-12-24T12:22:57.639+05:302009-12-24T12:22:57.639+05:30I totally agree Mr.Harish being a well established...I totally agree Mr.Harish being a well established and set a brand image among millions of consumers, think it will create a negative impact to Horlicks and I really don't understand why Foodles want camouflage themselves under Horlicks brand is it due to tough competition from Maggie? btw thanks for the blog..Ramanan Ramamurthyhttps://www.blogger.com/profile/07032333023569906646noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-71521966884073135992009-12-23T23:30:28.690+05:302009-12-23T23:30:28.690+05:30what is new?? nothing... every one is talking abt ...what is new?? nothing... every one is talking abt health... first mover advantage is lost...<br />packaging is not good... i went to shop and i saw this foodles.. its not comparable with top ramen,maggi and other competitiors...Anonymoushttps://www.blogger.com/profile/12508962160664602196noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-46246568471537015642009-12-23T13:46:21.743+05:302009-12-23T13:46:21.743+05:30they will face trademark issues.
foodles is a dis...they will face trademark issues.<br />foodles is a disney brand of snacks for kids<br />http://www.trueleaffarms.com/dg_snacks.htmAnonymoushttps://www.blogger.com/profile/01437793853137069280noreply@blogger.com