tag:blogger.com,1999:blog-18794706.post2381281412352396644..comments2024-03-28T16:32:59.354+05:30Comments on Marketing Practice: Brand Update : ChlormintHarish Bhttp://www.blogger.com/profile/08822169343846487049noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-18794706.post-36778997625275685342008-12-09T23:15:00.000+05:302008-12-09T23:15:00.000+05:30I would like to differ from all here. Chlormint, I...I would like to differ from all here. Chlormint, I think is a brand which cannot be restrained with theories of branding. I you say there is no connect between 3 campaigns ie "Dobara Mat Poochna", "Anytime Chormint" and "Paan wale ke pasand ki mint"....then I would say it was intended to be so...This is one brand which CAN afford to defy the laws of branding and carry all the three positions together. I think we all agree that Dobara mat poochna will not complteley wipe out from customers brains anytime soon, now coupled with anytime consumption and Your choice of mint makes a great "Positioning Package" for Chlormint..<BR/><BR/>Hats off to the brand!!!Manish Kapoorhttps://www.blogger.com/profile/01965969847515261960noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-23639948605730433922008-10-22T13:55:00.000+05:302008-10-22T13:55:00.000+05:30i write this after having seen the latest TVC of C...i write this after having seen the latest TVC of Chlormint. Aapke pasand kee mint- in which a paan wala donates blood to save some child's life. The ad on its own looks good and tells a very strong point over here. the basic thing that the company tries to do is to involve the consumer in the buying process and make them ask for chlormint. <BR/><BR/>Generally people take a mint or a mouth freshner after food or a smoke most of the times. And whatever change they get in balance is used to buy the mint. And this mint is generally given by the pan wala, anythng that he feels. The new ads try to change this very same notion of people to blindly take whatever the pan wala gives. in the ad the narrator says " Are you obliged to any panwala that you take the mint of his choice. Ask him for Chlormint", making it a first choice for the buyer. <BR/><BR/>coming back to the "khao kabhi bhi", campaign. i think this was initiated to basically make people use mint or chlormint whenever they want and not restrict it to just an after smoke mouth freshner. <BR/><BR/>Personally if it were to talk about transition and the connect between each ad or campaign, i would say the first campaign and the third are the closest to each other and also the third and second could also be linked up. butas you said i fail to find a link between the first and the second campaign.Misclhttps://www.blogger.com/profile/13706449039147279885noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-16877868038324500942007-10-14T00:04:00.000+05:302007-10-14T00:04:00.000+05:30i agree with gagan that as much as the new promo i...i agree with gagan that as much as the new promo is delivered in media,the chloromint tagline would still be remembered as dubara mat poochna and the classic dip of head in water by the panwallah.Thats how people remember chloromint.Tanuj Lakhinahttps://www.blogger.com/profile/01444220810959564412noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-51607331719144317232007-08-09T01:32:00.000+05:302007-08-09T01:32:00.000+05:30I too agree with Ramjee......A person not having m...I too agree with Ramjee......A person not having much knowledge of HINDI will certainly take it as Undergarment/condom ad.......Also the first tagline 'Dobara mat poochna' was doing well.......& first impression is always the first impresion...Gagan S.https://www.blogger.com/profile/16309788916835254944noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-40782044810030128092007-08-06T12:45:00.000+05:302007-08-06T12:45:00.000+05:30I still don't understand why come up with an advt....I still don't understand why come up with an advt. like kbaadi one. It distracts you from the core idea of your product. (In this case makes me feel like a campaign for condom/inner wear etc).<BR/><BR/>I hope they revert back to earlier ways!Anonymoushttps://www.blogger.com/profile/02901927393500279944noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-22863845759331510132007-08-05T08:54:00.000+05:302007-08-05T08:54:00.000+05:30Would it make sense to change very successful tagl...Would it make sense to change very successful tagline if company is planning to expand product portfolio ?Anonymousnoreply@blogger.com