tag:blogger.com,1999:blog-18794706.post2252469973947587611..comments2024-03-28T14:32:16.931+05:30Comments on Marketing Practice: Brand Update : Cadbury rebrands Eclairs to ChoclairsHarish Bhttp://www.blogger.com/profile/08822169343846487049noreply@blogger.comBlogger10125tag:blogger.com,1999:blog-18794706.post-66832683629206410512015-04-16T23:22:40.506+05:302015-04-16T23:22:40.506+05:30I want to draw a parallel to Britannia's Bourb...I want to draw a parallel to Britannia's Bourbon biscuit.<br />The name is synonymous with the category of Bourbon biscuits. The name and biscuit were both founded by Peek Freans in 1924 which had a majority shareholding in Britannia. Later the Bourbon biscuits became a category with many players using the name and coming up with identical products (buttercream chocolate sandwiched between two thin sugar coated chocolate bars). We now have Parle's Hide N Seek Bourbon, ITC Sunfeast Dream Cream (Although the name maybe different, it does have the name "Bourbon" etched on the biscuit bars), PriyaGold Bourbon. Parle has Hide n Seek endorsing the Bourbon range, but Britannia has no parent brand endorsing the Bourbon range.raghav dhanukahttps://www.blogger.com/profile/09477664942781967017noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-8308482101079274902014-05-18T00:36:41.892+05:302014-05-18T00:36:41.892+05:30product is still sticky hence the company was pena...product is still sticky hence the company was penalized by the ASCI as it failed to deliver on the brand promise. <br />http://www.google.co.in/url?sa=t&rct=j&q=&esrc=s&source=web&cd=2&cad=rja&uact=8&ved=0CDcQFjAB&url=http%3A%2F%2Fwww.highbeam.com%2Fdoc%2F1P3-3246505651.html&ei=E7N3U7TFM8ugugT4soCgCg&usg=AFQjCNG3OrVtS3M4qx-yGrvlikHPKDbhXg&sig2=LnRYPRbVoBVOHtnWSr2QXA&bvm=bv.66917471,d.c2EAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-18794706.post-58925969229026375902013-11-27T17:40:12.073+05:302013-11-27T17:40:12.073+05:30Great Brand .. Great Move ..
Great Brand .. Great Move ..<br />Kunal...noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-21729309810324330222013-11-25T21:59:25.663+05:302013-11-25T21:59:25.663+05:30This is a big risk experiment by cadbury. few fail...This is a big risk experiment by cadbury. few failures in market during renaming caterogries are foodles (from noodles by horlicks). If cadbury makes a sucess story here % market share in caramel based candies will increase.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-18794706.post-81106886844443713592013-11-08T19:21:10.475+05:302013-11-08T19:21:10.475+05:30Being a brand consultant, I am too quite skeptical...Being a brand consultant, I am too quite skeptical as if 'Stickiness' can be considered as such a strong element for rebranding :)<br />I have written on same topic but from 'Social Media Rebranding' aspects. you may like to read it http://socialchamps.com/rebranding-social-media/Gajananhttps://www.blogger.com/profile/09543830984371379798noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-16362995469562921012013-11-06T17:25:44.250+05:302013-11-06T17:25:44.250+05:30bad....as it still gets in the mouthbad....as it still gets in the mouthAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-18794706.post-41757077394255410792013-10-26T21:26:12.408+05:302013-10-26T21:26:12.408+05:30a well written post...and a great move by cadbury....a well written post...and a great move by cadbury...Unknownhttps://www.blogger.com/profile/06435989990868785887noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-12575458433745427392013-09-28T10:26:20.592+05:302013-09-28T10:26:20.592+05:30Hey !!! I have first read it in your Blog .. Good ...Hey !!! I have first read it in your Blog .. Good Post<br /><br />Also read about an Indian Toffee Maker serving us since decades @<br /><br />http://desibrandz.blogspot.in/2013/09/biscuits-cookies-and-crackers-how-it.htmljskhttp://desibrandz.blogspot.in/noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-87481395090539676122013-09-27T06:21:09.973+05:302013-09-27T06:21:09.973+05:30I feel after Kraft took over Cadbury positioning a...I feel after Kraft took over Cadbury positioning and brand identity is<br />bound to change. Whenever caramel base is applied the sticky property<br />cannot be eliminated totally. Maybe the chewy property may have<br />increased in the toffee rather than eliminating stickieness. I am<br />just waiting for Hershey to storm the Indian market, we should watch a<br />real sweet battle, because both Nestle and Amul have failed miserably<br />to give a run for the money for Cadbury's. Good analysis professor<br /><br />--<br />*Umesh k derebail*<br />*De Guide*<br />Deguidehttps://www.blogger.com/profile/11920558699154594412noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-5032392729468579912013-09-27T03:19:46.035+05:302013-09-27T03:19:46.035+05:30Agree. They could have used a tagline that gave su...Agree. They could have used a tagline that gave success for Choclairs in the UK.connectarjunhttps://www.blogger.com/profile/07836328119532700289noreply@blogger.com