tag:blogger.com,1999:blog-18794706.post2183852410081870597..comments2024-03-28T16:32:59.354+05:30Comments on Marketing Practice: Tata Motors : What ails the brand ?Harish Bhttp://www.blogger.com/profile/08822169343846487049noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-18794706.post-84341149257949467122014-03-25T20:51:52.905+05:302014-03-25T20:51:52.905+05:30Fact is that tata cars are much better now than ea...Fact is that tata cars are much better now than earlier, and no less than other brands. But some critical strategic mistakes have let tata down, the biggest of which is sticking with old brand names of Indica and Indigo. Had they merely removed prefixes Indica and Indigo from vista and manza cars, people would have perceived them as new cars which they actually are (much better than Indica and Indigo), and it would have been a different storey. Second big mistake was making of nano car, which suddenly changed their image from good car makers to cheap car makers. But good to see that finally they seem to be on right track with upcoming Zest and Bolt.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-18794706.post-52548888689415354812013-07-27T16:59:22.492+05:302013-07-27T16:59:22.492+05:30Nano has become a symbol of our changing means of ...Nano has become a symbol of our changing means of transport and it also signifies a completion of dream of India's most favored and loved businessman Mr. Ratan Tata who dreamt for this car for his fellow countrymen.Now anyone can buy Nano online and he or she has to pay just booking amount and after completing transaction,car will be delivered at his home.Tata Motors to sell Nano Onlinehttp://www.cardekho.com/india-car-news/tata-motors-to-sell-nano-online-10881.htmnoreply@blogger.comtag:blogger.com,1999:blog-18794706.post-19441430514842025302013-05-21T14:20:30.579+05:302013-05-21T14:20:30.579+05:30TATA Motors have always been associated with VFM p...TATA Motors have always been associated with VFM products. Be it Indica, Vista, Indigo. But the target segment who appreciates them are sadly, the taxi fleet operators. Domestic users (the typical private car user) values the looks, the branding and pride of ownership much more than fleet operators. And their SUV segment should have been the growth driver. There, they have failed miserably. TATA SUMO is known for its rugegdness, and less overall operating costs. SAFARI is a brand they have milked without investing anything, and it shows. SAFARI STORME doesnt entice owners. ARIA again, a pricing failure, and overall, a marketing communication failure. ARIA was positioned as a crossover. It was not.Their dealerships are not at all helping them. Dismal service from them is another issue.jaidevpoomathhttps://www.blogger.com/profile/04087141753280114319noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-75871393471241740722013-05-21T12:07:39.730+05:302013-05-21T12:07:39.730+05:30When TML introduced Indica, may the market wanted ...When TML introduced Indica, may the market wanted a better alternative for Ambassador in the diesel taxi segment with the then purchasing power of passengers who use taxis. Today with the increase in purchasing power, people are opting for more comfort rather than just price.So, many passengers will opt for a better vehicle than Indica.Yet another reason could be that the diesel prices have been increasing at a faster rate with the result that the difference between price of petrol and diesel is is decreasing. There is a general perception that petrol vehicles are smoother and costs of maintaining them are less than those of diesel ones.<br />About Nano, may be an innovation from the BOP angle, but did the market crave for such a product?I doubt.<br />Passenger cars seem to be facing a a bad strategic decisions from Tatas.Strategy is not only to decide to do certain things; it is also to decide not to do certain things.Porter had in fact opined that "The essence of strategy is choosing what not to do.".Satheesh Kumarhttps://www.blogger.com/profile/07465866774922009143noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-12574687618861307652013-05-20T14:34:18.386+05:302013-05-20T14:34:18.386+05:30More than the marketing crisis...its their Product...More than the marketing crisis...its their Product design Crisis...i am sure you have seen ..the look and feel of the products used in Indica..and Neither the Design of the Any Tata cars look at par with international standards....or atleast trying to bring something according to the taste of the consumers...<br /><br />Their only playground is Cheap..sadly..syedhttp://www.momandmeshop.innoreply@blogger.com