tag:blogger.com,1999:blog-18794706.post1500275343889254850..comments2024-03-28T16:32:59.354+05:30Comments on Marketing Practice: Micromax : Nothing Like AnythingHarish Bhttp://www.blogger.com/profile/08822169343846487049noreply@blogger.comBlogger20125tag:blogger.com,1999:blog-18794706.post-27981528909042693412015-05-02T15:51:23.879+05:302015-05-02T15:51:23.879+05:30Thanks for sharing useful information.
Videocon 2...Thanks for sharing useful information.<br /><br /><a href="http://www.Videocontelecom.com/" rel="nofollow">Videocon 2.75g internet speed</a><br />Videocon Telecom invests approx Rs 130 Cr to upgrade its network to 2.75G EDGE, a 3G standard technology, to enhance Customer experience on data speed. Rolls <br />out a full-fledged marketing campaign to get Customer attention.<br />Aadihttps://www.blogger.com/profile/08874602062451529765noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-79332392631320060582015-02-12T20:41:42.885+05:302015-02-12T20:41:42.885+05:30The rural Indian market is growing at a rapid pace...The rural Indian market is growing at a rapid pace for many products and simultaneously, the tastes and choices of rural consumers are getting transformed drastically.So, <a href="http://blog.myhoardings.com/challenges-rural-village-advertising-india/" rel="nofollow">Rural advertising</a> is gaining ground in today’s competitive advertising market.Anonymoushttps://www.blogger.com/profile/15621007804293354471noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-41778894870843794262014-08-29T17:13:48.972+05:302014-08-29T17:13:48.972+05:30The blog very nice and very informative.
Open ad p...The blog very nice and very informative.<br /><a href="" rel="nofollow">Open ad posting</a> <br />Anonymoushttps://www.blogger.com/profile/13194505141143769293noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-426658899622356482012-10-28T11:17:00.287+05:302012-10-28T11:17:00.287+05:30wow,great analysis.i now know that micromax offers...wow,great analysis.i now know that micromax offers a lot of features at an affordable price,but are its phones reliable?people say that they get all damaged after some time of usage.i am planning to buy an a90 or a100.please commentAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-18794706.post-5612335753604009922011-08-12T14:27:16.053+05:302011-08-12T14:27:16.053+05:30a very detailed analysis..a very detailed analysis..A collection of interestinghttps://www.blogger.com/profile/05371941993770429239noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-30055358832766504032011-06-17T15:17:01.963+05:302011-06-17T15:17:01.963+05:30New competitor of micromax is Genus Mobiles, its t...New competitor of micromax is Genus Mobiles, its the product of Genus Electrotech. Because of its background of Electrotech it has better experience for become a big player. Genus Electrotech EMS Company, it makes Frizz, Washing machin, Color TV, etc for Samsung, LG, Onida etc, I think Genus comes with featured mobile handsets and capture the market very soon.Ajay Kumarhttps://www.blogger.com/profile/10419057829184319003noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-86669161824740485032011-04-12T13:15:18.141+05:302011-04-12T13:15:18.141+05:30Market share of Micromax grew from 4 % to 10% in ...Market share of Micromax grew from 4 % to 10% in almost a years time. this has been possible to a great extent by the 360 degree marketing communications (including TV commercials) adopted by Micromax. but since Micromax is an established brand now, it should focus on brand building now, as it is still perceived as a chinese brandRajeev Kumarhttps://www.blogger.com/profile/05255155803989174102noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-54291943416941457942010-12-20T23:19:07.566+05:302010-12-20T23:19:07.566+05:30Here i can see that many of you are discus and cri...Here i can see that many of you are discus and criticize about advertisement. None of you are not sure what was the thought about their advertisement. But what I think their aim is clear through every single advertisement. Micromax has the tagline " Nothing Like Anything"<br />that means only their every product is unique from every thing else. and thats what they show in their every advertisement. And they also presented it so uniquely.<br />i don't know you are agree with me or not but for me their advertisements are just perfect with their tagline.<br />any wanna contact me plz mail me at " jaymkrj@yahoo.co.in"MR.MUKHERJEEhttp://jaymukherjee.blogspot.com/noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-39309244950204240232010-10-20T16:38:52.172+05:302010-10-20T16:38:52.172+05:30First of all they need a good logo.
The present on...First of all they need a good logo.<br />The present one makes it look so horrible.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-18794706.post-62758038824383375182010-08-11T17:20:39.150+05:302010-08-11T17:20:39.150+05:30The way micromax positioned its market among the b...The way micromax positioned its market among the big players nokia,samsung,Lg,sony is remarkable.To find a consumer space in such a stiff competetion is unbelievable.tusharnoreply@blogger.comtag:blogger.com,1999:blog-18794706.post-73888852042259347502010-04-28T01:21:44.209+05:302010-04-28T01:21:44.209+05:30Hi,
I am a great fan of your writing. Its great t...Hi,<br /><br />I am a great fan of your writing. Its great to read in such details about so many brands. Keep up the good work. <br /><br />-TWAnonymoushttps://www.blogger.com/profile/15377224213088615393noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-45411359785188533302010-03-29T22:30:37.331+05:302010-03-29T22:30:37.331+05:30Very true analysis! I for that matter never unders...Very true analysis! I for that matter never understood that it was a new technology( Pc gaming using mobile) being highlighted!Aphronhttps://www.blogger.com/profile/16909114456035546527noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-65482096117185576602010-03-27T12:45:02.727+05:302010-03-27T12:45:02.727+05:30Micromax is a good company and produced better mob...Micromax is a good company and produced better moblie devices for all over the worlds and better operating facilities. thanks for this type of important posting.Jocuri Arcadehttp://www.monstergames.ronoreply@blogger.comtag:blogger.com,1999:blog-18794706.post-56989035351757842222010-03-24T09:21:57.807+05:302010-03-24T09:21:57.807+05:30The analysis is very true, especially in light of ...The analysis is very true, especially in light of the brand building exercise which they ideally have not undertaken. <br />I feel that the tagline ' Nothing like anything' could be suggesting that this mobile is 'nothing like any other mobile' or any other competitor in the same category.(considering the USP's)Muditahttps://www.blogger.com/profile/00039155268981772492noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-30572003586409943492010-03-22T00:43:42.725+05:302010-03-22T00:43:42.725+05:30It is a bit insane the way brands have now commodi...It is a bit insane the way brands have now commoditised the use of celebs, and Lava does represent this starkly! Was just seeing the Adex report that summarises the Celeb endorsements for 2009. Top 5 celebs endorse 68 brands between them. Link and some more views at - http://marketingreactor.wordpress.com/Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-18794706.post-76916991602868223362010-03-20T12:41:15.348+05:302010-03-20T12:41:15.348+05:30@ priyank, sujoy,gaurav,nayan, there is lot of neg...@ priyank, sujoy,gaurav,nayan, there is lot of negative noise abt the ad in the social media. lot of money wasted by the brand in that campaign.Harish Bhttps://www.blogger.com/profile/08822169343846487049noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-26879918217728810132010-03-18T22:22:45.924+05:302010-03-18T22:22:45.924+05:30I do agree with the post. Micromax wasnt able to l...I do agree with the post. Micromax wasnt able to leverage its USP's. And as correctly mentioned all the commmunication of Micromax is very much cluttered and not clear.<br />The poor ad campaigns may have a rub off on the brand image as well.<br /><br />They are spending a lot on promotions and brand building, but the way are doing it is not pretty efficient.<br /><br />Way to go for Micromax, as other challenger companies like Karbonn, Lemon, Spice etc are catering to the same segment.Nayan Dharamshi https://www.blogger.com/profile/16653643329288101607noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-4802833820861609552010-03-18T16:52:13.531+05:302010-03-18T16:52:13.531+05:30Your analysis is very correct, when i went to Ranc...Your analysis is very correct, when i went to Ranchi last year i could see Micromax is a known brand among the people there, and i could see Micromax starting with ads on regional language channels. it has moved a lot from there to the current ipl.Anonymoushttps://www.blogger.com/profile/04626743677323456366noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-33819727196348282882010-03-18T00:29:46.680+05:302010-03-18T00:29:46.680+05:30A very well compiled analysis... U have left vast ...A very well compiled analysis... U have left vast knowledge on ur blog for the marketers like me... <br /><br />Cheers<br />http://marketerparadise.blogspot.com/Gaurav Bhatiahttps://www.blogger.com/profile/15552025619556599443noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-47417953585968090112010-03-16T23:45:30.276+05:302010-03-16T23:45:30.276+05:30There are several new players in India we have see...There are several new players in India we have seen in recent times... E.g.: Lava, Karbon ,Maxx, Lemon, Spice etc.... they have to fight among them and to big players also... <br />First of all, one nice move by Micromax is.. They have chosen brand ambassador to establish credibility... because of poor communication and lower price offering creates perception of lower quality in consumer minds.. Choosing Akshay Kumar as an endorser will help the brand in many ways and among new entrants.. <br />Now as you have mentioned brand should focus on brand building but also keeping in mind quality of communication to target audience….Anonymoushttps://www.blogger.com/profile/12508962160664602196noreply@blogger.com