tag:blogger.com,1999:blog-18794706.post115458469473326044..comments2024-03-28T16:32:59.354+05:30Comments on Marketing Practice: Alpenliebe : From the AlpsHarish Bhttp://www.blogger.com/profile/08822169343846487049noreply@blogger.comBlogger11125tag:blogger.com,1999:blog-18794706.post-43982268230503163242017-01-26T15:05:00.142+05:302017-01-26T15:05:00.142+05:30Please send me the name of the product which gave ...Please send me the name of the product which gave as a free thing for alpenliebe chocolate in the time 2007..Gopalakrishnanhttps://www.blogger.com/profile/12842470632499888023noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-63198621092320347282017-01-26T15:02:56.392+05:302017-01-26T15:02:56.392+05:30Please send me the name of the product which gave ...Please send me the name of the product which gave as a free thing for alpenliebe chocolate in the time 2007..Gopalakrishnanhttps://www.blogger.com/profile/12842470632499888023noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-62944000994728214112015-10-11T20:25:22.899+05:302015-10-11T20:25:22.899+05:30Alpen means Alps in german language. Liebe means l...Alpen means Alps in german language. Liebe means love in the same languageAnonymoushttps://www.blogger.com/profile/17738945027105327847noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-41275340631247328722015-10-11T20:25:11.172+05:302015-10-11T20:25:11.172+05:30Alpen means Alps in german language. Liebe means l...Alpen means Alps in german language. Liebe means love in the same languageAnonymoushttps://www.blogger.com/profile/17738945027105327847noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-89597472393722008162013-06-26T19:17:05.153+05:302013-06-26T19:17:05.153+05:30Wow, I know that this was posted a looooooong long...Wow, I know that this was posted a looooooong long time ago, but the question popped up in my head the other day while I was eating an Alpenliebe sweet - why is this brand name used in India? And then I came upon your blog.<br /><br />Just to clarify, 'Alpenliebe' is a combination of two German words - alpen and liebe.<br /><br />-die Alpen (pl.noun.fem) means the alps. Its singular form is 'die Alpe'.<br />-die Liebe (s.noun.fem) means love. Its plural form is 'die Lieben'.<br />So basically the name means Alpine love. ^_^<br /><br />34% of the European population speak fluent German(second only to 49% English speakers) and around 23% have it as their native language, the highest percentage out of all other European languages (stand: 2001). So roughly we can guess that 50% of the population would know what 'liebe' means, it being a common word and all. And as for the 'alpen' part, they have a common root word so it would sound mostly the same in all the major European languages: Alps, Alpes, Alpi, Alpen, Alperna, Alperne, Alpit, Álpeis<br /><br />I do agree with you in that the word would seem meaningless and hard to pronounce to native Indians, but in all fairness, Alpenliebe brand of sweets was first launched in Italy in 1984. That's 11(almost) years before it came to India(Dec 1995), so it wouldn't really make any sense to change the brand name just because it's a different country.<br /><br />-source: I'm a German Language diploma student ^_^Anonymoushttps://www.blogger.com/profile/09604428230654116920noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-90435066295994126912013-06-06T13:32:56.832+05:302013-06-06T13:32:56.832+05:30I love Alpenliebe creamfill and I want to go in a...I love Alpenliebe creamfill and I want to go in alpenliebe world in dream...<br />ashishhttps://www.blogger.com/profile/09500678648517732649noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-39555459963673447642012-08-29T17:41:45.626+05:302012-08-29T17:41:45.626+05:30hi
Alpen means food, liebe mean love.
Alpenliebe ...hi<br />Alpen means food, liebe mean love.<br />Alpenliebe love for food.<br />http://en.wikipedia.org/wiki/Alpen_(food)<br />http://en.wikipedia.org/wiki/LiebeKousaalyahttps://www.blogger.com/profile/18007025323972683554noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-42900146754413565292011-12-24T02:24:47.779+05:302011-12-24T02:24:47.779+05:30Those candies were my favorite when I was a kid, b...Those candies were my favorite when I was a kid, but at the same time were my road to obesity.4rxhttp://www.4rxdeals.comnoreply@blogger.comtag:blogger.com,1999:blog-18794706.post-53444084620309825212011-05-27T08:25:02.983+05:302011-05-27T08:25:02.983+05:30Nice research being from the confectionery industr...Nice research being from the confectionery industry i found that first year they did not have salaries to pay their staff, after the success of alpenleibe, the company never looked back and they successfully ensured their nearest competitors sold out. Zig when others zag uttered Ogilvy, and Perfetti did precisely that. Of course the margins are fantastic to promote the lacto based product. Good post HarishDeguidehttps://www.blogger.com/profile/11920558699154594412noreply@blogger.comtag:blogger.com,1999:blog-18794706.post-27534838473121152992011-01-19T15:11:11.596+05:302011-01-19T15:11:11.596+05:30I am not clear. The brand name Alpenliebe was give...I am not clear. The brand name Alpenliebe was give after the formation of PVM or it was before that?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-18794706.post-67691103326123392862010-09-12T16:42:31.607+05:302010-09-12T16:42:31.607+05:30That was a really interesting story about Alpenlie...That was a really interesting story about Alpenliebe. It was my favorite candy from the day it was introduced to me. It still costs 50p. Nice info.. btw, i seem to be getting the hang of the Abbreviated words in your writings here and there..Anonymousnoreply@blogger.com